Q: Why would blogging benefit my software business?
A: Blog posts give you the opportunity to share your expertise and knowledge with a much wider audience and build connections with more people online. A business blog is one of the most valuable tools you have to engage with customers, and if you’re not doing it, get started or get left behind!
Q: Can you give us any tips on how to manage a regular blog?
A: It’s your direct communication channel, and keeps you focused on your content marketing strategy. Create a schedule, stick to it, and continuously deliver purposeful content. It will help you to sharpen your business focus, as to create a blogging strategy you need to define to whom you are blogging and why you’re doing it. A blog without focus won’t attract readers.
Q: Should we write a whitepaper to promote on our website?
A: Yes. Whitepapers are targeted documents to support and add value to your sales and marketing process.
A whitepaper is considered to be a standard marketing tool today. Statistics show that decision makers in organisations use them as their first external source of information.
They aim to educate, inform, and most importantly, influence a prospective customer. A whitepaper should reinforce why your organisation should be selected over the competition.
Q: What about something a bit shorter than a whitepaper? Like a Five Minute Guide…
A: We find our Five Minute Guides are a great way to engage with prospects and clients. Five minute guides are much more concise, no longer than two pages long, and offer value. Use graphics and images to help deliver key messages, and deliver content as bullet points or in short paragraphs. Don’t forget to include a call to action.
Q: What value does an email campaign deliver to my business?
A: Well planned and sent out regularly, emails are an effective way to keep your business at the forefront of the minds of both your existing clients and your prospective customers, and will add value to your relationship. Here are some key benefits:
- An exact return on investment can be tracked and has proven to be high when done properly. E-mail marketing is often reported as being second only to search marketing as the most effective online marketing tactic;
- You can reach substantial numbers of email subscribers who have opted in to receive email communications on subjects of interest to them;
- Email allows you to reach out to prospective customers with personalised, relevant, dynamic messages.
Check out our video to help you understand the power of effective marketing content…