Andrew Kamphuis Promoted to President & COO of WineDirect; Joe Waechter Remains CEO

Napa, CA (December 4, 2014) - Joe Waechter, CEO of WineDirect, announced today that Andrew Kamphuis has been promoted to President & COO. In this expanded role, Andrew will be responsible for leading the company’s day to day activities; working closely with senior management to support client needs across all lines of business.

“I am very pleased that Andrew has accepted this new leadership position,” said Joe Waechter. "Andrew is an accomplished executive whose vision and technical expertise have helped position WineDirect for growth.  We’ve worked closely together over the past three years and I look forward to the coming year as we pursue some very important objectives for WineDirect." 

Under Joe’s leadership, WineDirect set out on a mission four years ago to provide a full suite of services to enable and drive Direct-to-Consumer (DTC) sales for wineries. Since that time, the company has evolved to become the industry’s only end-to-end platform; combining its existing fulfillment business with ecommerce, point-of-sale, telesales, compliance, and financial management tools to deliver a true “commerce as a service” experience.  That strategy has been successful and the company now supports more than 1,000 wineries in their efforts to build DTC sales. This organizational change will support the company’s sustained growth by allowing Joe to focus on its longer term strategic objectives.

Andrew joined WineDirect in 2012 with the acquisition of Vin65, the wine industry’s leading ecommerce platform and the company he founded. Since joining WineDirect, he has been instrumental in cementing the company’s position as the leading provider of DTC services for wineries.  The new title recognizes his growing responsibility within the company.  

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About WineDirect     
WineDirect is the leader in winery direct sales, providing technology and services that enable wineries to Sell More Wine Direct-to-Consumer. Headquartered in the Napa Valley, WineDirect offers a broad range of logistics solutions including a technology-driven fulfillment system, compliance tools and marketing programs that provide access to new markets and consumers. In addition, the company offers an ecommerce and wine club processing platform with integrated marketing capabilities, and an outbound sales team to help wineries grow their businesses profitably. Each of the company's services is offered on a standalone basis or as part of an integrated, end-to-end solution. For further information, visit


Sheri Hebbeln
Vice President of Marketing