Online advertising involves the marketing and promotion of products, services, or brand by using internet as a medium. Online ad spending is the total amount of money an organization invests to promote its products, services, or brand online. The increasing use of internet has made companies realize the importance of online advertisements to attract and drive their target customers toward their products and services. Online advertising also helps in creating awareness and a strong brand image for companies.
Analysts forecast the Global Online Ad Spending market to grow at a CAGR of 14.83 percent over the period 2014-2019.
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Covered in this Report
This report covers the present scenario and the growth prospects of the Global Online Ad Spending market for the period 2015-2019. To calculate the market size, this report considers spending done by advertisers for the online format. The report also provides market size and forecast of the three format segments of the market. In addition, the report discusses the major drivers that influence the growth of the market. It also outlines the challenges faced by vendors and the market at large, as well as the key trends that are emerging in the market.
Global Online Ad Spending Market 2014-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Global Online Ad Spending market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Other Prominent Vendors
- Millennial Media
- Tencent Weibo
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Key Market Driver
- Growth in Online Advertising
Key Market Challenge
- Data Security Concerns
Key Market Trend
- Data-driven Advertising
Key Questions Answered in this Report
- What will the market size be in 2019 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
Table of Contents
01. Executive Summary
02. List of Abbreviations
04. Market Research Methodology
07. Market Segmentation by Format
08. Geographical Segmentation
09. Key Leading Countries
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Trends and their Impact
18. Key Vendor Analysis
19. Other Reports in this Series
List of Exhibits:Exhibit 1: Market Research Methodology
Exhibit 2: Online Ad Spending Format
Exhibit 3: Growth in Nominal GDP, Total Advertising, and Online Advertising 2014-2019
Exhibit 4: Per Capita Spending on Total Advertising and Online Advertising 2014-2019 (US$) and Ratio of Online Ad to Total Ad per Capita (Percentage)
Exhibit 5: Global Online Ad Spending Market Forecast 2014-2019 (US$ billion)
Exhibit 6: Online Ad Spend By Industry 2014
Exhibit 7: Global Online Ad Spending Market By Format 2014-2019
Exhibit 8: Global Online Ad Spending Market By Format 2014-2019 (in US$ billion)
Exhibit 9: Global Online Ad Spending Market by Geographical Segmentation 2014-2019 (By Spending)
Exhibit 10: Online Ad Spending Market in Americas 2014-2019 (US$ billion)
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