Vi Community Kicks Off New Year’s Health Resolutions and Raises Nutritional Awareness Worldwide
Los Angeles, CA – February 3, 2015 – ViSalus, a global healthy lifestyle company, launched the New Year with a new all-time health resolutions record to get the world moving as part of the World’s Largest Simultaneous Group Workout. The World Record Academy recently recognized and confirmed that ViSalus has officially set the World Record for the World’s Largest Simultaneous Group Workout. On Saturday, January 3, 2015, a documented 15,180 participants took part in 2,180 Challenge Groups across 11 countries mobilized to be part of this record-breaking event. This raised awareness for ViSalus’ global mission of transforming Life, Health and Prosperity and culminated in 455,440 meals to children through the company’s PROJECT 10™ Kids charity program.
People of all ages and activity levels joined Challenge Group workouts across the United States and Canada, and in European countries, including the United Kingdom, Ireland, Germany, Austria, Netherlands, Sweden, Finland and Spain for a fun fitness activity (everything from walking and hiking, to boot camps and dancing) on the same day, same time (12:00 pm across all time zones). The event showed how achieving health and fitness goals can be accomplished anywhere, for any age, doing any activity.
“Having helped over 3 million people lose weight on our Challenge platform, we’ve learned that people will focus on transforming their physical health if they’re motivated, supported and having fun,” said Blake Mallen, Vi Co-Founder and Chief Sales & Marketing Officer. He continued, “That’s why we innovated the Challenge Groups concept. And in traditional Vi fashion, we like to go big, so we challenged ourselves to launch it in a way that made a splash."
Another goal in addition to setting a World Record was to raise nutritional awareness for children so they could begin their own journey to a healthier lifestyle. For every person who participated in the event, ViSalus donated 30 kids meals through their PROJECT 10 Kids charity program, which enabled the Vi Community to donate 455,400 meals to children.
“If you look at all the press and social buzz this event generated, you’ll see thousands of participants who were thrilled to be helping children become healthier,” said Ryan Blair, Vi Co-Founder and CEO. “What we achieved with the World’s Largest Simultaneous Group Workout is just the beginning of our bold moves for 2015. Our goal at ViSalus is to take The Challenge to even more cities and countries so that people can create healthy living lifestyles for generations to come.”
To set the record, group organizers documented the totals by collecting participant signatures and videos; the official world record has now been confirmed by the World Record Academy.
See highlights from thousands of events by watching the World’s Largest Simultaneous Group Workout video.
The event was a platform for ViSalus’ January launch of Challenge Groups, which is a fun and simple way for members of the Vi Community to connect and support each other towards reaching their Challenge goals. Learn more at vi.com.
ViSalus is a healthy lifestyle company committed to transforming life, health and prosperity around the world by creating meaningful connections, supporting physical transformations, and promoting entrepreneurial freedom. Through their flagship program, The Challenge, ViSalus has developed a leading platform for achieving weight-loss and fitness results. Founded in 2005, ViSalus develops innovative weight-management products and nutritional supplements that it markets and sells direct-to-consumers through an international sales force of independent Promoters. ViSalus offers its products in North America under the ViSalus® brand and in Europe under the Vi™ brand. ViSalus is headquartered in Troy, Michigan, with offices in Los Angeles and throughout Europe. For more information about ViSalus, visit Vi.com and follow the Vi-Community on Facebook (Facebook.com/Vi) and Twitter (@ViSalus).