Denver, Colo. — It’s been a long time coming. After years of prohibition, cannabis is finally legal in the state of Colorado. But do you know how the legal cannabis industry actually works? CID Entertainment is proud to launch its new Colorado-based Lighthouse Cannabis Project, which offers guests an opportunity to peel back the layers of the industry and peek inside a legal cannabis operation for a fascinating, behind-the-scenes look. "There is a movement happening here, a revolution," says CID Entertainment CEO and founder Dan Berkowitz. "It isn't just about consumption of the product; it's about the birth of an entirely new industry. We have the opportunity for a bigger conversation about freedom, liberty and personal responsibility."
Recognizing that Colorado has incubated great brands in other niche, consumable product categories — particularly craft spirits and breweries — Berkowitz sees a parallel to the burgeoning cannabis movement. Lighthouse aims to provide a high-quality experience that will educate guests about the often misunderstood cannabis industry, while providing interactive entertainment. Tours start with a brief history of cannabis as it relates to pop-culture, politics and business, and the successful campaign for legalization in Colorado. Guests are then guided through a legal grow operation to see the inner workings of large-scale cannabis production. Tour guests will be also be able to see the finished product, as they are treated to a curated dispensary experience to learn more about the different cannabis products available on the market. Round-trip transportation between Denver and the facility is included, yielding a truly seamless experience for visitors and locals alike.
Lighthouse Cannabis Project's Kobi Waldfogel is excited to bring CID Entertainment's proven hospitality and logistical expertise to this new industry. "We know how to curate special, memorable experiences," says Waldfogel. "Our goal is to de-mystify cannabis and reduce the cultural stigma surrounding one of the most misunderstood plants on the planet, while providing a safe and tasteful experience for our guests." Waldfogel emphasizes that Lighthouse tours are designed for consumers of legal cannabis as well as non-smokers who are simply curious about the industry.
Partnered with Terrapin Care Station, an established leader in the legal cannabis industry, Lighthouse will pick up guests in Denver and drive them to Terrapin's Aurora production facility and retail location. Once visitors arrive at the 20,000-square-foot compound, they will be guided through the garden with programming developed by Terrapin's master grower. “We take a lot of pride in the operation we’ve built,” said owner Chris Woods. "We want guests to understand what it means to be a responsible actor in the cannabis industry.” Woods emphasized that the tour will feel familiar for anyone who has visited a vineyard or brewery.
Tours are two and a half hours long and are open to anyone 21 years or older. Group tours are scheduled Friday - Sunday at 10:00 a.m. and 1:30 p.m. Guests will have the option to partake in smoking or non-smoking trips. Private tours can also be arranged.
ABOUT LIGHTHOUSE CANNABIS PROJECT
Founded in 2016, Lighthouse Cannabis Project, a venture of CID Entertainment, is aimed at providing professional, safe and high-quality tours of the cannabis industry. Partnered with industry veteran, Terrapin Care Station, Lighthouse offers private and group tours to people interested in learning more about this new industry.
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ABOUT CID ENTERTAINMENT
CID Entertainment develops and operates fan-focused VIP and travel experiences at a wide array of events, including Coachella, Bonnaroo, Lollapalooza and ESPN’s X Games, and with touring artists such as Kenny Chesney, MUSE and Kendrick Lamar. Founded in 2007, CID Entertainment creates packages that include pre-show parties, meet & greets, premium viewing, transportation and/or lodging accommodations. In 2015, the company opened CID Colorado, a localized extension of CID Entertainment’s services custom-fit for the Rocky Mountain region. That same year, the company launched an ambitious series of destination concerts at a luxury beach-front resort in Mexico. A division of CID Entertainment, CID Presents produces multi-sensory and creative productions where every guest is a VIP. Past events include Luke Bryan’s Crash My Playa in 2015 and 2016 and Phish: Riviera Maya in 2016. With both events returning by popular demand, CID Presents will expand its offerings in 2017 to host some of the biggest names in the worldwide concert industry.
ABOUT TERRAPIN CARE STATION
Terrapin Care Station is a consumer-focused cultivator and provider of high-quality medical and retail cannabis products since 2009. A well-respected leader in the cannabis industry, Terrapin was an early supporter of the legalization movement and were the largest industry supporter to the successful Amendment 64 campaign. They have continued to play a critical role in establishing industry credibility by promoting safe and well-regulated growth and sale of cannabis in Colorado. Partnering with Lighthouse, they are continuing that work by offering education to the public and demystifying the often misunderstood cannabis industry.