DALLAS – Dec. 18, 2014 – The appraisal industry has undergone significant changes in recent years. As the industry continues to evolve Property Damage Appraisers (PDA) selected the integrated marketing communications firm M/C/C as its agency of record to penetrate new markets like heavy equipment and property as well as grow existing auto markets through the use of its Web-based appraisal tool, PDA Xpress.
“M/C/C has an innate understanding of how to tie marketing objectives into achieving business objectives,” said Tom Dolfay, CEO of PDA. “This ability will allow us to have an integrated marketing program that not only repositions PDA for the future, but drives revenue.”
The Dallas-based agency will take the Fort Worth-based damage appraising company through a brand development process as well as implement a comprehensive, integrated marketing communications program.
Offering services such as PDA Xpress, where adjusters can offer their claim filers a Web-based application which can simply take photos of damage and send them in to be reviewed; having a nation-wide network of appraisers; and being one of the only companies to offer heavy equipment appraisals distinguishes PDA from its competitors. These services result in increased efficiency, decreased cycle time and satisfied customers.
“It’s funny, the public rarely thinks, or even knows, about these behind-the-scenes jobs like damage appraising that affect their every-day lives; however, that’s our specialty,” said Mike Crawford, president and founder of M/C/C. “We can’t wait to start digging further into PDA’s background and finding unique ways to market this B2B client.”
Dallas-based M/C/C provides marketing, advertising, public relations, Internet marketing, social media marketing, video production and research for companies ranging from growing start-ups to global industry leaders. The agency’s mantra, “living the unexpected,” has not only helped clients exceed their marketing goals, but has also consistently made M/C/C one of the top public relations, social media and advertising agencies in Dallas for more than 28 years. For additional information, please visit M/C/C’s website, blog or social media properties on Facebook, Twitter, LinkedIn, Instagram, Google Plus and YouTube.
About PDA, Inc.
PDA’s highly skilled national network of appraisers performs auto, heavy equipment, marine, motorcycle, property and recreational vehicle damage appraisals, and lease turn-in inspections. Each year PDA and its franchise network of over 600 professional appraisers serve over 2,500 clients and complete over 400,000 appraisals and inspections. As a leader in the appraisal industry for more than 50 years, PDA’s turn-key solution includes PDA Xpress, a Web-based photo damage appraisal tool and the PDA Claims Management System. For more information, visit http://www.pdacorporation.com.
Public Relations Manager, M/C/C
972-480-8383 ext. 217