UK Healthy Lifestyles Share and Market Research Report 2014

Most up-to-date research on "Healthy Lifestyles - UK - July 2014" to its huge collection of research reports.

Health, fitness and nutrition brands could promote the idea of longer-term health as an investment, with incremental steps taken every day, creating a virtuous circle of healthy habits for life.

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Table of Content



Executive Summary

Nation’s health
Figure 1: How healthy people think they are, April 2014
Lack of motivation is the main obstacle to being healthier
Figure 2: Barriers to being healthy, April 2014
Healthy eating the biggest focus
Figure 3: Changes in healthy and unhealthy habits – difference between people doing more and less for each habit, April 2014
Over four in ten adults cite internet as an influence
Figure 4: Sources of information for leading a healthy lifestyle, April 2014
Usage of wearables is low, but interest is strong
Figure 5: Awareness and usage of wearable technology, April 2014
What we think

Issues and Insights

Improving the health of full-time employees
The facts
The implications
Increasing the adoption rate of wearable devices
The facts
The implications
Turning around misconceptions about what it means to be healthy amongst young adults
The facts
The implications

Trend Application

Trend: Collective Intelligence
Trend: Totophobia
Trend: The Big Issue

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Market Drivers

Key points
Adult obesity rate
Figure 6: Trends in Body Mass Index (BMI), England, 2002-12
Obesity by age
Figure 7: Body Mass Index (BMI) by age group, England, 2012
Popularity of plastic surgery rises as economy improves
Figure 8: Types of cosmetic procedures performed by BAAPS cosmetic surgeons, 2012 and 2013
Trends in cigarette smoking
Figure 9: Trends in self-reported cigarette smoking status, England, 2002-12
Trends in alcohol consumption
Figure 10: Trends in estimated alcohol consumption on heaviest drinking day in the last week, England, 2002-12
Trends in fruit and vegetable consumption
Figure 11: Trends in daily fruit and vegetable consumption (mean number of portions), England, 2002-11

The Consumer – Nation’s Health

Key points
Changing standards of what it means to be healthy
Figure 12: How healthy people think they are, April 2014
How to make exercise appealing to young women
Figure 13: How healthy people think they are, by gender and age, April 2014
Men worry about health in middle age, but could start taking interest earlier
‘Community effect’ on people’s health
Figure 14: How healthy people think they are, by household income, April 2014

The Consumer – Barriers to Being Healthy

Key points
Lack of motivation is the main obstacle to being healthier
Figure 15: Barriers to being healthy, April 2014
Motivating young females to take greater interest in their health
Figure 16: Barriers to being healthy, by age, April 2014
Two thirds of adults only need to overcome one or two barriers
Figure 17: Number of barriers to being healthy, April 2014
Virtuous cycle of healthy habits
Figure 18: Barriers to being healthy, by how healthy people think they are, April 2014

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