Location-based services (LBS) use the positioning capabilities of wireless applications to deliver innovative services to mobile users. LBS offers a cost-effective engagement with mobile customers. LBS uses GIS technology and the Internet to track the user’s location. The various location-enabled mobile devices are smartphones, tablets, PNDs, and devices fitted in vehicles. The key features of LBS include real-time directions, friend finders, location-based social networking, real-time tracking, location-based advertising, discovering places, and location-induced searches. It also generates information regarding ongoing local events, shopping, and location-based entertainment options.
The analysts forecast mobile LBS market in the US to grow at a CAGR of 27.27% over 2014-2019.
Covered in this Report
The mobile LBS market in the US is segmented on the basis of application into eight segments: Location-based navigation, location-based search and advertising, indoor LBS, location-based infotainment, location-based tracking, analytics, recreation and fitness, and others.
The report, Mobile LBS Market in the US 2015-2019, has been prepared based on in-depth market analysis with inputs from industry experts. It also covers the market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors.
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- Telecommunication System
Other Prominent Vendors
- Appello Systems
- CityGrid Media
- Lemon (LifeLock)
- Proximus (Belgacom Mobile)
- ShopKick (SK Telecom)
- Skyhook (TruePosition)
- Sprint (Softbank)
- Verizon Wireless
- Xtify (IBM)
- Increased Adoption of Location-Enabled Smartphones and Tablets
- Concerns over Data Privacy
- Enhanced 911 Mandate for Emergency Services
Key Questions Answered in this Report
- What will the market size be in 2019 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
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