Russia Professional Hair Care Market - Professional Hair Care Products Market Restrained By Deteriorating Economic Conditions

The report “Russia Professional Hair Care Market by Categories (Coloring, Perming & Straightening, Shampoo & Conditioning & Styling); Sales Channel (Back Bar and Take Home) & by Company - Forecast (2015 - 2020)″, defines and segments the Russia Professional Hair Care Market with an analysis and forecast of the market size.

Browse Market Data Tables, Figures spread through 54 pages and in-depth TOC on “Russia Professional Hair Care Market by Categories (Coloring, Perming & Straightening, Shampoo & Conditioning & Styling); Sales Channel (Back Bar and Take Home) & by Company - Forecast (2015 - 2020)”.

Professional hair care products study scope covers products used for back bar services and retail sales as well. Back-bar products are used for services in the salon while retail sales include over-the-Counter or take-home products and sales made through retail formats such as speciality stores, pharmacy stores, online stores and others.The professional hair care product market has been segmented based on the product categories such as coloring, perming & straightening, shampoo & conditioners and styling. Professional hair care product market in Russia is estimated to reach $426.2 million by 2020.

The market has witnessed increased demand for professional hair care products as a result of growing importance for visual appeal, celebrity endorsements and internet penetration driving fashion awareness. There has been an increase in demand for hair treatment services due to presence of high mineral content hard water in Russia. The flurry of macro-economic, socio-political issues since last year is affecting economic growth, restraining the market potential as inflation and currency depreciation impact consumer spend.

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Professional Hair color products occupy the largest share, accounting for more than half of the market share, followed by hair shampoo and conditioning segment. Hair straightening and perming services hold the smallest share in the overall hair care market. This segment is estimated to witness a sluggish growth due to the hair damage caused by the products used. Hairsprays are most widely used products in Hair styling segment.

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L’Oreal Group with its top professional hair care brands such as L’Oreal Professionnel, Redken, Matrix, Carita and Kerastase are the key players. Estel Haute, Wella Professional, Schwarzkopf and Color Man are among few of the other prominent brands in Russia. Private brands are gaining prominence as salon owners are looking to cut down product costs. The intense competition prevailing in the industry is poised to increase the manufacturers focus on price competitiveness and drive volume growth by offering discounts and promotions.

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