SAN FRANCISCO (July 16, 2015) — Strava, the leading global community of runners and cyclists, has introduced Strava Live, a mobile innovation that turns a smartphone into a sophisticated running and cycling computer. A new app update for iOS and Android brings a whole new interface and experience for athletes using their phone to record activities.
Coupled with new Strava Live Segments on select Garmin devices, Strava Live enhances the real-time experience for many athletes, whether they train with a smartphone or GPS device.
Strava Live, available on the latest version of Strava’s award-winning mobile app, delivers immediate motivation to athletes when they need it most: during training. A redesigned always-on display provides live performance data, bringing cyclists and runners another step closer to having one device that suits all their needs. All Strava athletes see an array of live activity averages, while Premium athletes will see a display of current speed, pace and data, plus additional data from paired devices, to rival the best dedicated activity computers.
“More and more Strava athletes are using their phones while riding and running,” says Strava’s Chief Product Officer Aaron Forth. “In 2014, 87 percent of Strava athletes used their mobile phones to track a ride or run. We’re focused on making mobile a source of motivation for athletes before, during and after their workouts, and Strava Live is a key component of those efforts.”
Beyond real-time metrics – including speed, distance, power, cadence, time and maps – Strava Live provides customizable settings. An optional always-on display and adjustable screen dimmer allow athletes to configure the experience to manage screen brightness and battery life.
With a handlebar mount, Strava Live turns a smartphone into a powerful bike computer. Strava Premium athletes can now enjoy 20 percent off a custom Strava-branded Quad Lock, the lightest, strongest bike mount available. All other Strava athletes can purchase a one-year Strava Premium membership and Quad Lock bundle starting at $79 in the Strava Shop.
Strava unlocks potential through the power and purpose of sport. Designed by athletes, for athletes, Strava’s mobile apps and website connect millions of runners and cyclists every day.