Most up-to-date research on "Body, Hand and Footcare - UK - June 2014" to its huge collection of research reports.
Despite older people being the most likely to agree that moisturising the body is important, actual usage of body care products is low amongst the over-55s. The low usage of anti-ageing products amongst this group suggests that ageing skin has other needs which are currently under-represented in new product development. When it comes to feet, specific concerns drive usage of foot care products, however regular usage of foot care products is typically limited, indicating a low general awareness of the importance of taking care of feet on a regular basis.
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Table of Content
Figure 1: Best- and worst-case forecast of UK value sales of body, hand and foot care, 2009-19
Companies, brands and innovation
Figure 2: New product development in the body, hand and foot care category, by segment, January 2009-April 2014
Figure 3: Product usage, March 2014
Figure 4: Factors influencing purchase of body, hand and/or foot products, March 2014
What we think
Issues and Insights
Increasing the low engagement of older consumers in the body care category
Raising the importance of regular foot care to drive usage
Men show interest and usage but could do with some help
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Trend: Many Me’s
Trend: East Meets West
Beauty from within?
Figure 5: Examples of beauty enhancing drinks launched in 2014 outside the UK
Sun protection being taken more seriously
Figure 6: Users of suncare products in the past 12 months, 2012 and 2013
Figure 7: Trends in the age structure of the UK population, 2008-18
Decline in unemployment
Figure 8: Employment and unemployment, by gender, 2008-18
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