– Leading receiver shown running, catching footballs…while cutting his hair –
STERLING, Ill. (May 12, 2015) – Catching footballs while using a smart phone—been there, done that. Catching footballs while cutting your own hair—now that’s something you don’t see every day. That’s what Wahl had in mind when the men’s grooming leader tapped Jordy Nelson, one of pro football’s leading receivers, to show guys that cutting your own hair is not as hard as you think.
“Our research shows that while some 40 percent of guys use a hair clipper to cut their own hair, many more have thought about it but aren’t sure they can do it themselves,” said Steven Yde, director of marketing for Wahl Clipper. “That’s why we’ve teamed up with Jordy Nelson. He’s not only one of the most talented athletes out there, but a real, down-to-earth guy who just happens to cut his own hair and has for many years.”
Nelson first picked up a hair clipper during college. As a student athlete at Kansas State University he barely had time to sleep, let alone go to classes and football practice, study, eat and get routine haircuts.
“My college buddies and I decided one day to start cutting each other’s hair and it just became a regular routine,’” said Nelson. “Now, 10 years later, I’m hooked. It’s just so convenient. To this day, I still cut my own hair every two weeks. I even bring my Wahl clipper on road trips.”
To encourage guys to give home haircutting a try, Nelson and Wahl are challenging them to ‘Make the Cut.’ Those who visit wahlmakethecut.com and pledge to cut their own hair have the opportunity to get a Wahl Elite Pro Clipper and a Jordy Nelson autographed football or mini-helmet.
How good is Nelson at cutting his own hair? Wahl put him to the test, well, sort of... video and photos capture Nelson catching footballs while using a hair clipper; he also shows how “if necessary” he could run the Great Wall of China or traverse a rickety bridge, all while giving himself a haircut. The photos and videos as well as an interview with Nelson and his hair cutting tips are available at wahlmakethecut.com.
His haircutting prowess notwithstanding, Nelson’s relatable style and approach align well with Wahl, a brand that stands for real grooming for real guys.
“I’ve always been more of a hands-on kind of guy, on and off the field,” said Nelson, pun intended. “Along with cutting my own hair, I also help out on the family farm back in Kansas, cut my own grass, snow plow my driveway and even work out without a trainer.”
The Wahl ‘Make the Cut’ Challenge featuring All-Pro Receiver Jordy Nelson runs through August 31, 2015. To take the pledge to cut your own hair or learn more, visit wahlmakethecut.com. Or, connect with Wahl on Facebook and Twitter.
Wahl Home Products is a division of Wahl Clipper Corporation a worldwide leader in the manufacturing of products for the consumer personal care, animal grooming and professional beauty and barber salon trade. Based in Sterling, Ill., the company is celebrating its 96th anniversary this year. For more information, visit www.wahlhomeproducts.com.
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