Seattle, Wash. (May 27, 2015) – Nikwax, the world’s leading outdoor aftercare company, is pleased to announce that Brian Davidson has joined the team as the Director of Sales for North America. Davidson will provide sales leadership for the North American arm of the UK-based company.
Brian brings over 20 years of sales management experience in sporting goods, including significant work with both national and specialty accounts. He previously worked in sales management in marine accessories and fitness equipment categories.
“Brian brings a uniquely compelling mix of experience, process, and enthusiasm that is well matched to the evolving retail landscape,” said Rick Meade, President of Nikwax North America. “I am confident that Brian will lead us to new levels of success in Nikwax’s work with national accounts, specialty accounts through our independent reps, and in developing our staff. He has shown a particular focus on staff training that will benefit the Nikwax brand.”
Davidson reflected, “Nikwax is well positioned, with strong support from our specialty retail base and enthusiastic consumer following, to continue to provide safe, and highly effective aftercare solutions for apparel, footwear and outdoor gear.”
He added, “I am excited to join a strong team that is passionate about supporting our retail partners in an evolving marketplace and focused on bringing high performance aftercare solutions to outdoor sports enthusiasts.”
Nikwax® was founded in 1977 by Nick Brown, an avid hiker and traveler, who designed his own product, a waterproofing wax, to keep his leather mountain boots dry.
Subsequently Nikwax has become the global leader in environmentally safe aftercare and waterproofing solutions that extend the life and performance of technical footwear, clothing and equipment. Nikwax care products are distributed to 50 countries. Nikwax is the only major aftercare company to have never used aerosols or fluorocarbons (PFCs). Nikwax products are all fluorochemical-free, use advanced elastomer technology, are not tested on animals, and are non-persistent in the environment. Nikwax has received numerous awards including the prestigious Queen’s Award (4x), Sunday Times of London Best Green Award (3x), and the Green Apple Award, and is ISO 9001 and 14001 certified.
The growing global awareness of serious environmental problems with PFC based products has stimulated Nikwax to refocus on the development of a “PFC Treatment Free” industrial standard for Outdoor brands.
Verde Brand Communications