Bose Corporation Maintains its Dominance in Global Wireless Audio Device Market

According to a new market research report "Wireless Audio Device Market By Products (Speakers, Headphones, Sound-Bars & Microphones),Technology (Bluetooth, Airplay, SKAA, & Wi-Fi), Application (Home, Consumer, Commercial, Automotive & Defense) - Global Forecast & Analysis 2013 – 2018", the total market is expected to generate revenues of $13.75 billion by 2018, growing at an estimated CAGR of 24.02% from 2013-2018.

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There are many factors that are responsible for bringing Bose to the position where it is today, in the wireless audio device market; major ones among these are strong R&D and major successful acquisitions. The company also enjoys a global presence, having footprints in almost every region and country of the globe. Bose's broad geographic presence and customer base have been increasing its revenue generation opportunities while reducing its business risk. Bose Corporation has also been the first company to introduce products with regards to the automotive sector; like the ‘automotive music systems’ designed for cars, and the noise reducing headphones for pilots. In addition, the company was also ranked among America's largest private companies in 2012. The major competitors that are struggling for the leading position are Sennheiser and Harman International Industries.

APAC on its Way to Become the Next Major Market for Wireless Audio Devices

Traditionally, the Americas and European region have dominated the audio devices market due to the mature consumers in this region, and also due to the high standards of living of the people. However, the Asian region lags far behind its counterparts as far as the implementation of wireless systems is concerned. One of the key factors responsible for it is the perception of high cost associated with wireless products. APAC region is segmented into Japan, China, Australia, and other regions. APAC is currently the second largest market and will continue emerging for the wireless audio devices. The major countries wherein wireless audio systems have a considerable market are: - China, Japan, India, and Australia. One of the major trends that is driving the market in APAC is its increasing affordability among the young and tech savy generation.

Analyst Briefing

Wireless audio technology are the paradigm of an audio integrated circuit solution that is embedded in speakers, sound-bars, headphones and microphones enabling them to output high-definition surround sound wirelessly using technologies like Bluetooth, RF & IR, Airplay and SKAA. Wireless audio devices are gaining widespread traction all across the globe. This increasing demand for wireless audio devices presents immense opportunities for players all across the value chain.Wired systems are arduous to use and complicated to setup that require stringing wires connecting audio output devices to the audio compatible devices like smart-phones, touch pads, TVs, and so on. This complexity is one of the major reasons for consumer’s preference for wireless audio systems.

Browse 70 market data tables with 65 figures spread through 241 pages and in-depth TOC on "Wireless Audio Device Market"
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The report presents a detailed insight and trend of the market with quantitative and qualitative information. The report segments the wireless audio device market on the basis of types of products, technology, application, and geography. Further, it contains revenue and volume forecast, and trends analysis with respect to the market. This report also explains the evolution and emergence of wireless audio concept in recent years, and analyzes the lifecycle of each product category. This report also profiles leading market players and provides a competitive landscape, which covers key growth strategies being adopted by leading market players. The report also formulates the market share analysis for both technology and product market. Given below is a detailed explanation of each segment:

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