OneCommand’s HigherGear CRM Announces Integration with Guest Concept’s 1st Pencil

The partnership between OneCommand and Guest Concepts will combine the most utilized customer relationship management platform and desking software solution available in the automotive industry today.

Cincinnati, OH – October 6th, 2015 – OneCommand (, the leading Customer Marketing & Loyalty Automation Platform™, Customer Relationship Management (CRM) Solution, and Social Media and Reputation Management Program for auto dealers, announced today the certified integration of their HigherGear CRM and Guest Concept’s 1st Pencil, the revolutionary leader in dealership sales presentation software and processes.

1st Pencil and the HigherGear CRM have historically been used autonomously by dealers across the country. This new integration provides enrolled dealers the ability to utilize the 1st Pencil presentation software and processes within their HigherGear CRM workflow to improve payment negotiations, customer satisfaction, and month-over-month sales. The HigherGear CRM’s current desking tool has been replaced by 1st Pencil’s software to provide dealers a fresh and easy approach to selling cars and presenting numbers.

“For years, the OneCommand team has focused on providing control, accountability, and utilization of the HigherGear CRM for their dealer clients. With the 1st Pencil integration, these dealers will also receive an enhanced set of tools to sell more customers on their first visit to the dealership,” comments Jeff Hart, President and CEO at OneCommand. “When selling a car, presenting numbers to potential buyers, if not done properly, can turn the buyer off from the sale. That’s why this integration is so important to our dealer clients. 1st Pencil instantly creates a customer-friendly presentation zeroing in on the motivating factors in the car buying decision.”

The ease-of-use features within the HigherGear CRM have always been a top priority for the OneCommand team, and dealers are utilizing the combination of these two products to seamlessly close more opportunities. Using Guest Concept’s 1st Pencil solution provides dealerships a customer-friendly approach to sales negotiations that enhances profitability, increases closing rates, reduces negotiation times, and improves customer satisfaction rates.

“We are extremely excited about working with the HigherGear team. The feedback we’ve received from the enrolled dealers about the integrated system has been outstanding,” comments David Krier, President of Guest Concepts.

About OneCommand (
OneCommand is the industry leader in deploying leading-edge communications, easy-to-use CRM solutions, and social media and reputation technology. Its platform and solutions are proven to increase response rates, drive traffic, lower marketing costs, create accountability, and improve workflow for enrolled dealerships. For more than a decade, OneCommand’s proven platform has been delivering targeted, turn-key, and trigger-based results. Every auto dealership is looking for an advantage. OneCommand is the successful dealer’s secret weapon.

About Guest Concepts (
Co-founders David Krier and Tawny Arnaud have more than 75 years of combined experience in retail auto sales. After years of frustration looking for a desking solution and only finding solutions designed by people who have never sold a car, Tawny and David decided to design their own program that would be customer friendly, simplify negotiations for the salesperson, and be fast for the sales managers. Guest Concepts was designed to give the sales manager and salesperson tools to help justify numbers while building customer satisfaction and loyalty. No other desking program has as many tools to address customer concerns.