WIREWAX Announces New Product at NY TECH MEETUP

New York, December 2nd, 2014 - WIREWAX is the leading interactive video tool powered by advanced computer vision technology for creating captivating video experiences. Co-founder and CEO, Steve Callanan, announced the official launch of the new WIREWAX site and studio at the December 2014 NY TECH MEETUP demo event.

WIREWAX has developed technology that automatically detects people and identifies objects in video. Once tagged by the user, these people and objects can be associated to any other relevant content. Motion tracking creates a tangible link between viewer interest and video object - the result has proven to drive engagement far beyond standard interactive video, with interaction rates as high as 200%.

Steve stated, “Video is the most powerful medium of our time, yet your device understands nothing about it, it just arranges pixels. We’ve developed world-beating computer vision technology to make video intelligent. - connecting these pixels to relevant information across the web - empowering anyone to create compelling interactive video experiences.”

Creating videos with WIREWAX in mind, brands, retailers, broadcasters, publishers, advertisers, and agencies have been building interactivity into their video strategy with a huge return. Time Inc. has seen an average 89% click-through-rate from the in-video overlay to retails stores.  The BBC uses the technology to change the way they tell stories. The  1-minute Sherlock trailer was packed with over 36 minutes of extra content and proved a success with 1.2 million interactions from the first half million viewers  and an average of 5 minutes of engagement.

This launch marks a big upgrade to the free tool and kick starts a series of new features to be introduced. Previously only available to big brands and corporations, the WIREWAX studio is built with the mission of giving users control of this highly advanced technology, accessible to everyone and  usable by anyone. By providing a cutting-edge tool in a sleek and simple design, creative video storytelling will be accelerated and elevated at a rate like never before.

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Michael Gobo | | 646.455.0123

Useful Assets:

Access logos, image, etc. at WIREWAX Brand Assets


Quotes on WIREWAX:

“The interactive creative WIREWAX produced for us seamlessly integrated shopping functionality with our video content. Their remarkable technology enabled us to offer our customers a unique and yet completely on-brand way to shop online at Coach." - Will Misselbrook, DVP Director of Integrated Production, Coach Inc.

“WIREWAX played a critical role in the success of this campaign… leading the industry in sponsorship innovation, and opening doors to future collaborations.” - Cassie Oppenheim, Manager Digital Activation & Sales Promotions, tbs

“When we were developing concepts for the upcoming EA SPORTS UFC game, we wanted to be sure to deliver a video that was as engaging as the UFC itself. With WIREWAX in mind from the conception, we were able to create a compelling story… that would excite the existing UFC fans and expand it’s reach to others in the gaming and sports communities. WIREWAX’s technology has proved an invaluable tool for us and played a crucial role in delivering this immersive experience.” - Michael Moran, Managing Director, Mojofuel Ltd.


WIREWAX is the leading interactive video tool powered by advanced computer vision technology for creating captivating video experiences. A global forerunner in its field of video technology research, the company was born from a TV production company in 2010 after the founders identified that video should be as connected as the rest of the web. At the core of what WIREWAX does is the desire to automatically identify what every pixel represents and machine-read video content to extract a wealth of untapped metadata. A byproduct of this is a powerful self-serve interactive video solution with a stellar list of global users.

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Founded in 2004, NY Tech Meetup is the largest meetup group in the world and a non-profit organization representing professionals from all parts of the New York technology community. NYTM hosts a perennially sold-out monthly event where members gather to watch emerging companies demo new ideas, hear leading-edge thinking on technology topics, and build their networks to develop their businesses. The event have been integral in the growth of New York’s technology sector, with nearly every notable new company, including Foursquare and Tumblr, making their debut at a NY Tech Meetup demo event.