New York, NY August 12, 2014 – DigitasLBi, a global marketing and technology company, was named “Agency of the Year” at the Multicultural Advertising Intern Program’s (MAIP) Face Of Talent Luncheon in New York City for its continued leadership as a diversity advocate for the advertising industry. At the same event, DigitasLBi also presented the agency’s first-ever Multicultural Scholarship Award, a $5,000 grant to MAIP participant and college student Grace Abe.
MAIP is an American Association of Advertising Agencies (4A’s) Foundation talent-development initiative that aims to source, develop, and retain top diverse talent within the advertising and marketing industry.
“We are incredibly honored to be recognized as MAIP’s Agency of the Year. Initiatives like MAIP Scholarship set the foundation of our Diversity and Inclusion Strategy under way across each of our offices,” said Tony Weisman, CEO, DigitasLBi North America. “We’re taking actions to change the industry landscape by developing and nurturing a diverse and inclusive culture, and hiring inclusive-minded talent.”
MAIP Agency of the Year Award was established to recognize an agency who has made significant contributions to MAIP and its alumni. Over the past year, DigitasLBi has hosted multiple MAIP program events across the agency’s North American offices, partnered with the MAIP alumni network, and volunteered screening and interviewing resources for internship candidates.
This latest award comes off the heels of The Advertising Club of New York recognizing DigitasLBi with their inaugural Action Award that recognizes champions who honor and advocate diversity and inclusion in the industry.
DigitasLBi Multicultural Scholarship Award
The DigitasLBi Multicultural Scholarship Award was established to assist talented diverse students with college tuition who are seeking future careers in the advertising and marketing field. This scholarship is funded by DigitasLBi and administered by the 4A’s. The DigitasLBi Multicultural Scholarship Award is an extension of DigitasLBi’s continued support of the MAIP and the 4A’s Foundation.
DigitasLBi formed a cross-office and cross-capability committee to evaluate applicants based on their written application responses, resumes, grade point averages, and overall interest in marketing.
Abe is a Brown University English major with a 3.8 GPA. She is currently an art-direction intern at Saatchi & Saatchi New York, her fourth industry internship since 2012. During the school year, Abe works closely with Brown University’s Science Center and Student Agencies, leading various marketing, animated, and graphic projects.
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DigitasLBi: Ron D’Amico, Ron.Damico@digitas.com, 617-369-8517
MAIP/4A’s: Carl Desir, firstname.lastname@example.org, 212-850-0731
DigitasLBi is a global marketing and technology agency that transforms businesses for the digital age. We help companies of all shapes and sizes decide What’s Next… and then we take them there. Also a top-ten global agency, DigitasLBi is comprised of 6,000 digital and technology experts across 40 offices in 25 countries worldwide. DigitasLBi is a member of Publicis Groupe [listed on the Euronext Paris Exchange — FR0000130577 — and part of the CAC 40 index] is the world’s third-largest communications group. With approximately 60,000 professionals spanning 108 countries on five continents, Publicis Groupe offers local and international clients a complete range of communications services. Website: www.publicisgroupe.com
Since its inception in 1973, MAIP has become the industry’s largest program of its kind. Over the past 41 years, more than 2,600 multicultural students have experienced MAIP’s unique, paid, full-time summer program at participating agencies nationwide. By combining real-world work experience, training and development, and networking opportunities within the industry, MAIP participants gain a valuable professional credential to better position themselves in the marketplace. Simultaneously, the program offers advertising and media agencies the opportunity to access top talent and strengthens the 4A’s efforts to enhance the workforce diversity of our industry. MAIP Website: maip.aaaa.org
About the 4A’s
The American Association of Advertising Agencies is the national trade association of advertising agencies providing leadership, advocacy, guidance and education for its members who comprise virtually all of the large, multinational agencies and hundreds of mid-to-small size agencies around the country. For more information, visit the 4A’s Web site at www.aaaa.org, follow us on Twitter, like us on Facebook, or join our LinkedIn group.