NEW YORK, NY – September 16, 2014 – B. Robinson is pleased to introduce the all new REVO® for Fall 2014. B. Robinson has completely reengineered the world famous REVO lenses, designed new sport and lifestyle frames, created a prescription lens program, and launched a new website for the brand.
“We have been working hard to bolster REVO’s product offering and are proud to say the brand now has more great designs that offer better performance than ever before,” says Cliff Robinson, co-president of B. Robinson. “By reengineering the REVO lens technology and combining it with a stylish new series of frames, we are expanding our customer base and making REVO sunglasses more appealing to a wider array of adventure seekers.”
Building upon its rich brand heritage of technologically advanced lenses, the reengineered REVO Light Management System™ features a series of five polarized lenses that focus and filter ambient light for elevated contrast in all conditions. Blue Water, Green Water, Terra, Graphite and Open Road lenses are constructed using Serilium™ or Crystal ™ for the highest level of protection possible. REVO’s new authentic prescription lens program can customize any of the five lenses for anyone needing prescription sunglasses.
REVO is doubling the number of frames it offers with the introduction of vintage and classic styles as well as NASCAR star Danica Patrick-inspired designs. Sport performance meets heritage design in the new REVO collection, making them perfect for the style-conscious consumer looking for a bit of adventure.
REVO’s updated web presence is designed to highlight the brand’s 30 year heritage of developing premium optics. EXPLORE, REVO’s new lifestyle blog, features regular posts that will inspire accessible seasonal adventures. EXPLORE features original service, feature and image-based content from REVO’s brand ambassadors, as well as aggregated content from the most interesting titles in active lifestyle media.
The website was launched in September and the new Fall collection will be available beginning October 1, 2014.
REVO® is a wholly owned subsidiary of Sequential Brands Group, Inc. and is manufactured under trademark license by B. Robinson Optical, Inc.
Founded in 1985, REVO quickly became a global performance eyewear brand known as the leader in polarized lens technology. REVO sunglasses were first created by utilizing lens technology developed by NASA as solar protection for satellites. Nearly three decades later, REVO continues to build on its rich tradition of technology and innovation by offering the clearest and most advanced high-contrast polarized eyewear in the world. For more information, visit http://www.revo.com.
About B. Robinson Optical, Inc.
B. Robinson, founded in 1926, has been a leader in the eyewear industry for over 85 years. Known for superior quality and unique design, B. Robinson’s fashion division offers many licensed collections including Cole Haan, Isaac Mizrahi, Ivanka Trump, Izod, and London Fog. The sport division manages the world-renowned Revo brand. The Luxury division of the company, Legacie, has partnerships with David Yurman, Judith Leiber, Betsey Johnson, and Kata Eyewear. In 2013, in partnership with Cynthia Rowley, the company launched Rowleyeyewear.com, its first standalone e-commerce platform. Brobinson.com