Global Consumer LBS Market 2014-2018 is the latest addition to Sandlerresearch.org industry research reports collection.
Global Consumer LBS Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the APAC and EMEA regions and the Americas; it also covers the Global Consumer LBS market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Analysts forecast the Global Consumer LBS market to grow at a CAGR of 37.38 percent over the period 2013-2018.
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The Global Consumer LBS market can be segmented based on application: Navigation and Tracking, Travel and Tourism, Social Networking, Family Finder, Location-based Gaming, Health and Fitness, and Weather Information.
The report recognizes the following companies as the key players in the Global Consumer LBS Market: Foursquare Labs Inc., Google Inc., HERE (Nokia Corp.), TeleNav Inc. and TomTom NV.
Other Prominent Vendors in the market are: AdMoove, Appello Systems, Apple, AT&T Mobility, Badoo, BLIP Systems, COUPIES, Facebook, France Telecom, Gbanga, Garmin International, Hibu, Intersec, MTN Group, Millennial Media, Madvertise, Nexage, NeoMedia, Proxama, Poynt, Rogers Wireless, SiRF Technology, Shopkick, Skyhook Wireless, Taganode.com, TeleCommunication Systems, Telemap, Telemax, Texas Instruments, Verizon Communications, Vouchercloud, Vodafone Group, Weve, Waze (Google), Yowza and YourbanDeals.
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One of the major trends in the market is the use of analytics to increase consumer engagement. Many advertising companies use big data analytics to understand consumer insights. They extract all the information about a consumer based on their movements on the internet, social networking websites, and google search engines. On the basis of the information collected, they profile the consumer and then push targeted advertisements.
According to the report, one of the main drivers of this market is the adoption of GPS-enabled smartphones. Consumers need smartphones and a fast internet connection so that they can use LBS applications such as location tracking, friend finder, location-based advertising, location-based shopping, location-based social networking, location-based entertainment, location-based infotainment, and location-enabled searches properly. In addition, the falling prices of smartphones will act as a catalyst for the incremental adoption of mobile LBS applications.
Further, the report states that one of the major challenges in this market is privacy concerns among consumers. Consumers who use LBS are always concerned about the privacy of their personal information, severely affecting the usage pattern of LBS. Companies that provide LBS are responsible for maintaining the privacy of such information and protecting the information from being illegally tracked and misused.
Table of Contents
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
04. Market Research Methodology
06. Technical Specification
07. Market Landscape08. Market Segmentation by Application
09. Geographical Segmentation
10. Key Leading Countries
11. Buying Criteria
12. Market Growth Drivers
13. Drivers and their Impact
14. Market Challenges
15. Impact of Drivers and Challenges
16. Market Trends
17. Trends and their Impact
18. Vendor Landscape
20. Other Reports in this Series
List of Exhibits:
Exhibit 1: Market Research Methodology
Exhibit 2: Consumer Need for Location on Mobile Devices
Exhibit 3: Concept of LBS
Exhibit 4: Basic Components of LBS
Exhibit 5: Working of LBS
Exhibit 6: Location Technology in LBS
Exhibit 7: A-GPS Technology
Exhibit 8: Market Overview of Global Consumer LBS market
Exhibit 9: Global Consumer LBS market (US$ billion)
Exhibit 10: Location-data transmitted to provide In-car LBS
View all 28 Exhibits
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