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Get Ready to #mmmelt Over Whataburger's New Chicken Strip Monterey Melt

MEDIA CONTACTS:

Jenny Gregorcyk
Hahn Public Communications for Whataburger
(210) 476-6547
jgregorcyk@hahnpublic.com

Karina Alderete
Whataburger Restaurants LLC
(210) 476-6405

Sample #mmmelt video available for viewing here: whataburgerfan.com/mmmelt
High-resolution photo of the Chicken Strip Monterey Melt available for download here: https://app.box.com/s/idkn3sz0r3ibtb0kta0f


SAN ANTONIO – Jan. 12, 2015 – Whataburger fans are mmmelting over its new Chicken Strip Monterey Melt, and now they can express their love for the sandwich and have a chance to win an exclusive visit to Whataburger’s test kitchen where Whataburger’s new sandwich creations are invented. The contest launches Monday, Jan. 12, 2015 and here’s how it works:

  • Fans shoot a short video saying “mmmmm” after taking a bite of the new Chicken Strip Monterey Melt sandwich. Here’s a look at a few examples.
  • Then they share it on any social media platform with the hashtag #mmmelt.
  • Fans with the most creative submissions will have a shot at winning the following incredible prizes:

Weekly Winners: Exclusive Whataburger Chicken Strip Monterey Melt Mixer Three weekly winners will receive private parties for 25 friends at their local Whataburger restaurant. The festivities will include a feast of Whataburger favorites, including the new Chicken Strip Monterey Melt sandwich. Guests will receive exclusive swag and other Whataburger-themed prizes.

Grand Prize Winner: VIP Whataburger Experience One grand prize winner will enjoy a weekend trip for two to San Antonio, where Whataburger is headquartered, with hotel and airfare included. As part of their VIP Whataburger experience, the winner and guest will have the opportunity to tour the official Whataburger test kitchen and taste exciting new products Whataburger is working on for the year. Winner and guest will also receive tickets and entry to local San Antonio attractions.

Released Dec. 29, 2014, the Chicken Strip Monterey Melt sandwich was inspired by Whataburger’s All-Time Favorite, the Monterey Melt, and is stacked high with three crispy, all-white meat chicken strips, two slices of Monterey Jack cheese, grilled onions, poblano and red bell peppers, and topped off with Whataburger’s signature Jalapeño Ranch sauce – all served on a toasted five-inch bun.

“The Chicken Strip Monterey Melt takes the legendary flavors of Jalapeño Ranch, cheese and grilled peppers and onions to a whole new level,” said Whataburger Vice President of Marketing and Innovation Rich Scheffler. “There’s no better way to reward your taste buds than with a delicious sandwich and the chance to win a VIP visit in San Antonio.”

The contest will last through 11:59 p.m. on Feb. 5, 2015, and the winners will be announced on Whataburger’s Facebook, Twitter and Instagram accounts, and contacted individually. For more information about the contest, official rules and requirements and sample videos, visit whataburgerfan.com/mmmelt.

ABOUT WHATABURGER

Whataburger has focused on its fresh, made-to-order burgers and friendly customer service since 1950 when Harmon Dobson opened the first Whataburger as a small roadside burger stand in Corpus Christi, Texas. Dobson gave his restaurant a name he hoped to hear customers say every time they took a bite of his made-to-order burgers: “What a burger!” Within the first week, people lined up around the block for his 25 cent, 100 percent beef burgers served on five-inch buns. Today, the company is headquartered in San Antonio, Texas, with more than 760 locations in 10 states with sales of more than $1 billion annually. Visit www.whataburger.com for more information on the company or become a fan on Facebook and Twitter. Visit Whataburger's press room at http://whataburger.com/company/pressroom.