Winstanley Partners, Sig Sauer Pull Trigger on New Marketing Partnership

LENOX, Mass. – Marketing agency Winstanley Partners announced this month a new partnership with SIG SAUER®, a firearms manufacturer headquartered in Newington, N.H.

As part of the collaboration, Winstanley Partners has been charged with the creation and implementation of various advertising strategies with a particular focus on SIG SAUER’s Advanced Sport Pellet product line, just launched at 2015 SHOT Show, and Elite Performance ammunition. Winstanley Partners will provide a full suite of marketing materials, from web- and video content to print advertising and point-of-sale graphics. 

“We’re pleased to kick off a new relationship with the world’s premiere firearms manufacturer,” said Ralph Frisina, creative director for Winstanley Partners. “SIG SAUER’s vision is in line with our strengths in their industry, and we look forward to introducing its products to an even broader audience in the near future.”

SIG SAUER firearms are the weapons of choice for many members of the military and law enforcement around the world, as well as commercial users. In the U.S., nearly one in three law enforcement professionals use SIG SAUER firearms.

About Winstanley Partners

Winstanley Partners is a marketing, creative design, communications, and interactive agency located in the Berkshires of Massachusetts. For more information, visit, or call 413.637.9887.