Lift 23/Pedigree Ski Shops Donates and Deliver More Than 1000 Pairs of Socks to Children in NYC Shelters for the Holidays

NEW YORK: December 30, 2015 – Lift 23 Corp. is pleased to announce that one of its retail partners, Pedigree Ski Shop, sold more than 1000 pairs of Lift 23 ski/snow socks, enabling Lift 23 to donate 1000 pairs of socks to children living in the NYC homeless shelter system. Ed Del Guercio, Lift 23’s CEO, personally delivered the socks to 6 different shelters in the Bronx and Queens.

Originally conceived to provide socks - the most requested and least donated item - to the over 23,000 homeless children in New York City shelters, Lift23 has partnered with key retailers to expand sock donations to more cities where Lift23 socks are sold.

“We truly appreciate having Pedigree Ski Shop as a retail partner,” said Ed Del Guercio, President/Founder of Lift 23 Corp. “They recognize the high quality and uniqueness of the Lift 23 product and are enthusiastic about getting socks to kids who really need them."

 “We are enjoying working with Lift 23,” said Tom Fuerst, President of Pedigree Ski Shop.  "Not only can we serve our customers by offering them warm and comfortable ski socks, but we can offer them a way to give back to the community with a purchase.  It’s a true win-win.”   

Lift 23 designed the donation socks in collaboration with the NYC Department of Homeless Services, to best fit the needs of the kids. The socks are distributed to children living in shelters through “sock drops” that also include fun activities the kids might not otherwise get to try, like bowling and golf. 

Lift 23 snowsport socks are super comfortable performance socks designed to keep feet dry and warm. Their Merino wool is triple washed prior to manufacturing to ensure a soft feel. Using the most advanced knitting technology and adding compression zones at the ankle and arch, Lift 23 socks enable elite performance and provide warmth and moisture management for snow sport enthusiasts of all types

About Lift 23

Lift23 is a premium ski/snow socks company that is committed to a goal-driven social mission. Our sock uses the perfect combination of the finest fibers and materials to enable elite performance and provide genuine warmth for snow sport enthusiasts of all types. We are also committed to lifting the spirits of those in need. Derived from the Tom’s Shoes “one for one” business model, Lift 23 will donate one pair of socks to a homeless child for every pair it sells. For more information, visit