Verde Brand Communications
White River Junction, VT (June 14, 2016) – Ibex Outdoor Clothing welcomes Peter Skala of J.P. Skala Enterprises as the newest member of its sales team. Skala will handle sales representation for Ibex in Ontario, Canada.
A long time outdoor industry rep for more than two decades, Skala has extensive experience selling outdoor apparel, equipment and accessories. In addition to Ibex, he currently represents Trespass, SteriPen, Native Eyewear and ExOfficio.
“We are thrilled to have Peter represent Ibex in Ontario,” said Ted Manning, CEO of Ibex Outdoor Clothing. “The greater Toronto market is dynamic and well aligned with the Ibex consumer. There are great retailers in the region, and Peter has solid relationships from which the brand certainly will benefit.”
“I am eager to take Ibex to my retailers because I’m confident that they will like what they see,” said Skala. “Ibex is a strong brand and I’m looking forward to the positive feedback from retailers at the upcoming Spry Shows in Ontario.”
Skala will be showing the Ibex line at the Spry Show’s Ontario Summer Market
Founded in 1997 and headquartered in White River Junction, VT, Ibex is a designer of year-round premium Merino wool outdoor clothing and cycling apparel, founded in the belief of the superior natural performance and properties of wool. Ibex couples the natural renewable resource with technical innovation and inspired design to create apparel for a diverse range of outdoor and active pursuits and passions. Men’s and Women’s items are made from the best Merino wool fabrics sustainably sourced from New Zealand. All Ibex clothing and accessories are available for purchase online, in catalog and through outdoor specialty stores. For more information, please visit ibex.com.