NIS selects Kalibrate Location Intelligence Solution

Leading fuel retailer studies four European markets using Kalibrate technology solution

Manchester, UK – March 18, 2015 – Kalibrate, provider of strategy and technology solutions to the global fuel retail industry, is pleased to announce that NIS (Naftna Industrija Srbije) has invested in Kalibrate’s retail network planning and location analysis solution to optimize the performance of its network of retail outlets in four Southeast European countries.

Alexander Malanin, Executive Director of Sales and Distribution Block NIS AD said, “We chose to partner with Kalibrate based on the quality and comprehensiveness of their market data and the ability of their location intelligence tool to help us better understand the drivers of retail performance at each of our outlets. We will be studying how to increase our retail performance in the Balkans.”

“We are delighted to welcome NIS as a valued client,” stated Bob Stein, president and chief executive officer of Kalibrate. “This new partnership adds 3 new countries to Kalibrate’s growing list of market experience which now exceeds 50 countries. This is further proof of our ability to add value to fuel retail businesses across a very broad range of market conditions.”

About Kalibrate

For over 20 years, the people of Kalibrate have been keeping global fuel retailers ahead of the curve in the fast moving world of fuel retail. In the beginning, we were known as KSS Fuels, the forerunner in fuel pricing automation. Today, merged with the people of MPSI, leaders in location intelligence and retail network planning, we are Kalibrate. We brought our thinking together into a focus on the 7 Elements for Fuel Retail Success (7E): pricing, location, market, merchandising, facility, operations and brand. Our collective strength is grounded in performance and integrates strategy and technology solutions to give clients a competitive edge.  Kalibrate is headquartered in Manchester, United Kingdom and Florham Park, New Jersey. The company has a center of excellence in Tulsa, Oklahoma and Melbourne, Australia and sales operations around the world. For more information, please visit

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