Latest Report: Deposit and Savings Accounts Market in UK - April 2014

The prolonged period of low rates of return on savings products has been detrimental to savers. Consumers are now showing a tendency to grow their in-credit current account balances, which often offer more attractive rates and benefits, instead of moving money to their savings accounts.

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  • Report scope and product definitions
  • Abbreviations

Issues and Insights

  • Consumers are not driven entirely by interest rates anymore
  • The facts
  • The implications
  • Competitive current accounts challenge easy-access savings accounts
  • The facts
  • The implications
  • Move towards scrapping ‘teaser rates’ and rewarding customer loyalty
  • The facts
  • The implications

Trend Application

  • Savings providers can ‘nudge’ consumers into saving
  • Helping people feel protected
  • The next generation of savers

Browse More Reports related to Banking:

Regulation in the Savings Market

  • Key points
  • Budget 2014 reveals support for savers
  • Introduction of CASS has turned all eyes on current accounts
  • FCA to investigate savings market
  • Funding for Lending Scheme has harmed savers

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