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US Living Online Research Report May 2014

Our increasing need to be online will continue to impact all areas of consumers’ lives in ways that we mostly cannot right now imagine. The internet has so consistently been a disruptive force to the distribution of goods and ideas over the past 20 years that the only safe bet on the future is that it will continue to be an enormous catalyst for change, not just in what we know and what we own, but also to our moral values, personal needs, and visions for society.

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Table of Content

Scope and Themes

What you need to know

Definition

Data sources

Consumer survey data

Abbreviations and terms

Abbreviations

Terms

Executive Summary

Usage and access

Youngest users spend twice as much time online

Figure 1: Time spent online for activities other than email in past seven days, by age, April-December 2013

Digital divide still a problem

Figure 2: Household internet service subscription, by household income, April-December 2013

Mobile

Use of connected devices exploded from 2011-13

Figure 3: Internet usage by device, April 2009-December 2013

Figure 4: Attitudes to use of the internet on mobile devices, April-December 2013

Apps beat browsing

Figure 5: Use of apps in past 30 days, April-December 2013

Media and lifestyle

Entertainment activities show fastest growth

Figure 6: Online activities in past seven days, April 2009-December 2013

Interest in online assistance exceeds interest for in-person support

Figure 7: Aspects of life where respondents seek more online versus offline assistance, February 2014

Social networking most common daily activity

Figure 8: Frequency of website and app usage, ever versus daily, February 2014

High demand for smart home, fitness tools

Figure 9: Interest in new internet activities, by age, February 2014

What we think

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