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Pearl Izumi and Upslope Brewing Company Bring Community Together at PI Fun Runs

Louisville, Colo. (Feb. 17, 2015)- Pearl Izumi, maker of performance running apparel and footwear, has partnered with one of Boulder’s favorite brewers, Upslope Brewing Company, to bring the Louisville, Boulder and surrounding communities together once a month to run, drink beer, and have fun.

Since last summer, Pearl Izumi (PI) has hosted PI Fun Runs just down the street from their headquarters in Louisville, Colo. The run attracts anywhere from dozens to hundreds of locals from the Louisville, Lafayette, Boulder and surrounding communities. 

“We anticipate the PI Fun Run every month! The run continues to attract more and more locals. It’s a fun and convenient way to get a run in after work and enjoy an après drink while networking and socializing with this strong and active community that we are so proud of,” said Pearl Izumi run marketing manager Emelie Ortiz. “We are thrilled to have Upslope supporting our PI Fun Runs this year at the local level. We anticipate more runners will attend the runs thanks to Upslope’s support.”

For the 2015 PI Fun Run season, Upslope Brewing Company will be supplying beer for participants to enjoy after the run. Boulder-based Upslope is the creator of premium ales and lagers that are artfully crafted using natural ingredients. Runners will be able to enjoy a post-run recovery can of Upslope’s craft beer and experience the satisfying taste of their flagship Pale Ale, India Pale Ale, Brown Ale, Craft Lager and Imperial India Pale Ale beers, as well as seasonal offerings such as the springtime Belgian Style Pale Ale. Light snacks will also be provided.

Join Pearl Izumi at the next PI Fun Run tomorrow, Wednesday Feb. 18 at 6:00 p.m. at Por Wine House in Louisville. The 3.14-mile fun run will begin and end at Por, followed by a complimentary Upslope beer for runners. The PI Fun Run traditionally falls on the third Wednesday of every month, with one exception. During the month of March, the 3.14-mile PI Fun Runs will take place at over 50 locations nationwide on National Pi Day, Saturday 3.14.15!

Stay up-to-date on the monthly PI Fun Run schedule in Lousiville on Pearl Izumi RUN’s Facebook page.

Find Por Wine House on Google Maps by clicking here.

About Pearl Izumi

For over 60 years, Pearl Izumi has been evolving and revolutionizing the design and manufacture of performance apparel and footwear for athletes who depend on uncompromising gear. Pearl Izumi products empower runners, riders and triathletes to be faster, more comfortable and to perform better 365 days of the year. In 2014, Pearl Izumi rooted its new world headquarters in the Colorado Front Range where it embraces strong influence, both culturally and structurally, from its Japanese heritage.

About Upslope Brewing Company

Boulder-based Upslope Brewing Company is the creator of premium ales and lagers that are artfully crafted using natural ingredients. Packaged in aluminum cans for exceptional portability, and because it’s best for the environment, Upslope complements the outdoor lifestyle and caters to the on the-go beer enthusiast. The five flagship beers include: Pale Ale, India Pale Ale, Brown Ale, Craft Lager and Imperial India Pale Ale. Additional installments are offered in a Limited Release Series. In an ongoing effort to protect Colorado watershed, and the key ingredient in Upslope ales and lagers, one percent of Upslope Craft Lager’s revenue benefits Colorado Trout Unlimited. Learn more about Upslope at www.upslopebrewing.com.