The algorithm that defines search results Google made a total of 15 changes to it. Many of the changes have brought a dramatic impact on websites and specifically more to the content contained on the site. While many of the changes are minor ones. The way the SEO companies create it content and the focus of this company is now asked for a forced change by the Google with these changes.
The loss of ability of Google analytics to study the keyword and of those used to find particular websites is one of the biggest changes. The main aim of Google was to force them to focus on the quality of the content while it caused a stir with SEO experts. Hummingbird, following this change was a new update. Instead of just the key words it focused on more natural sounding searches. To make it work correctly every time more changes will have to be made. The search result that will probably answer peoples question will be an updated advantage of this move. For example when on asks "what team does Peyton Manning play for?" The top answer you will get is Denver Broncos. You will also get an answer as "37" when you ask how old he is. Special words or special content is not to be used by the user, in order to match with them. Only relevant information provided to the user's option will be sufficient.
In several months the page rank has not been updated. This means to see where the websites are ranking the SEO strategists won't be able to see the exact rankings. How many sites link back to your website is what the ranking is based upon. This has caused many to focus solely on the links to rank higher while it has also been helpful as an indicator to site's credibility. The focus on the quality content and on the entire site instead has been put out of focus.
Having an Author Rank will also become essential just like having a Google+ profile is becoming prominent. The term is used by many industry experts which, means content associated with its author. While this term is not used by Google itself. To help determine authority soon the topic Google will associate with other pieces that you have created. This will happen when you create a new piece of content. For example Google will likely rank higher a new piece focusing on the same topic only. This will happen when for example you wrote about finance and investments and shred your work.
Another new feature called in-depth articles has been created by Google. It allows you to show your expertise and in another way is a way to rank with the search engine by providing more information to the reader. These changes are more than analytics on the SEO side of content building. To help websites rank high Google has taken away tools that were used in past. The strategy now must to how to appeal to the target audience and getting to know them instead of focusing on page rankings and on key words. By providing high quality content and establishing your position. You will find no shortcuts to greatness.
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