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HarborWare Relaunches Web Store

Although HarborWare has been around for over 45 years, they only recently made their debut as an online retailer in 2012 and have quickly become a fast rising success. They reported a 1000% increase in sales in 2013 from 2012 and with the launch of their newly revamped web store on January 1st of this year, their sales continue to climb.

Visit: www.harborware.com

The 3rd edition launch of HarborWare.com has brought the company into a whole new light. Not only do they continue to offer more boat dock products than anywhere else on the internet, they're breaking into new territory. They now have more fishing, camping and hiking products than their own core product line and carry top name brands such as Berkley, Shakespeare, Shimano, Buck Knives, Gerber Blades, Alps Mountaineering, Chinook and many more. That being said, they have made a considerable effort to carry products from small "American Made" companies such as ORCA Coolers, Sanborn Canoe Paddles and GrandDad's Lures.

HarborWare prides themselves on their attractive web store design, which gives the customer a memorable shopping experience. In addition, they strive for having the friendliest and most knowledgeable customer service reps, which are located in Arkansas and Missouri.

A Little History:
HarborWare broke ground in 1967 under the name Insul-Bead Corp. They were just an ordinary small town factory that manufactured compressed foam for product packaging. When they realized their foam happened to be the perfect devise for building floating boat docks, they evolved and became the go-to supplier of boat dock flotation for builders and marinas in Arkansas, Oklahoma, Missouri and Texas. Over the years they expanded their product offerings and today are one of the largest manufacturers of boat dock materials in North America.

In 2012 the owner's son, Joey Cannon, and business partner, Dave Darr, foresaw a demand of their products in the direct-to-consumer retail circuit. Up to this point, they mostly sold to wholesale customers in the industry. After a few failed attempts to get their products in brick and mortar stores they decided to take it to the internet and gave it a new name, HarborWare. When the new HarborWare division launched the first edition of their web store, they accumulated $20,000 in sales in the first two weeks with little to no promotion.