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Allied Feather & Down Launches Innovative Track My Down Web Platform

Consumers can now access sourcing information thanks to innovative tracking website

Montebello, Calif. (Jan. 21, 2015)—Allied Feather & Down, leading supplier and processor of down to the outdoor and home markets, will be debuting their new Track My Down consumer resource at Outdoor Retailer Winter Market 2015. This new tool will allow consumers to track the complete history of the origin and quality of the down inside their garment or sleeping bag, from gosling to finished garment, as part of a comprehensive effort to make Allied’s processes and sourcing practices more transparent.

Building on Allied’s commitment to transparency, Allied would like consumers to be able to know exactly where their down came from. Track My Down will allow customers to do that by using Allied’s fully integrated internal traceability system, sourceTRACK. Each lot of down is labeled and tracked, and when the final blend is ready, it is given a unique sourceTrack number. Consumers will be able to enter the unique sourceTRACK number on Allied’s Track My Down website to trace the history of the down, its origin, the natural properties of the down and the Allied technologies that have been applied—from cleaning to treatments.

“Allied has been committed to making the down industry as transparent as possible,” said Daniel Uretsky, President of Allied Feather & Down. “We want not only the companies we supply down to know where their down comes from, but we want the final consumers to understand where it comes from as well.  Track My Down is a unique way that we are informing and educating consumers.”

Montane, Peak Performance, and Vaude are the first brands to adopt Track My Down technology beginning Fall 2015.

 

About Allied Feather & Down:
Allied Feather & Down is the world’s leader in the manufacture of the highest quality downs and their blends. Founded in Vernon, Calif. in 1987, Allied has been responsibly sourcing and sustainably processing down while driving innovation within the market for over 25 years. The family-run operation has earned the reputation as the largest, most reliable and most responsible supplier of raw material in the industry. Allied is committed to safeguarding the environment and transparency in ensuring the welfare of animals, which contributed, in part, to their prestigious bluesign® approval. Allied values longstanding relationships with the largest suppliers on the planet and is proud to produce the highest quality down technologies demanded by the most discerning brands in the outdoor, home and fashion marketplaces.

Media Contact:
Lauren Fallert
Verde Brand Communications
lfallert@verdepr.com
970.259.3555