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Jetboil revamps website, enhances online experience

Manchester, NH – Jetboil®, Inc., the world’s leading brand of outdoor cooking systems and a division of Johnson Outdoors (Nasdaq: JOUT), today launches a new, redesigned, interactive, mobile-optimized website at Jetboil.com.

Offering visitors a best-in-class online experience, the new Jetboil.com features improved layout with easy navigation, no matter the device you use to browse the Web.

Log on to Jetboil.com and learn how the Jetboil system nests within itself. Compare cooking systems to find out which stove is right for you. Watch videos to learn how to use each Jetboil stove. Find out about accessories you need to enhance your next cooking experience. Contribute to the Jetboil community by adding recipes and user tips.

While it’s easier than ever to shop for a Jetboil stove online, visitors to Jetboil.com can search to find Jetboil retailers around the globe.

“Jetboil is dedicated to enhancing the outdoor cooking experience,” Jetboil Brand Manager Ken Avery said. “With that in mind, we designed our new site to educate our customers about our products before, during, and after they purchase one of our camping stoves. Once they are committed to the brand, they can come back to Jetboil.com and contribute to the Jetboil community.”

Learn more about where you can take your Jetboil and what you can cook with it on the Jetboil testimonials page and the Chef Dan page. Jetboil users take the stoves to the Earth’s most remote regions, while Chef Dan pushes the limits of what you can cook in the canister stoves.

Stay up to date with the latest Jetboil offerings, deals, and promotions, and sign up for the Jetboil newsletter.

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Watch Jetboil TV on YouTube.

ABOUT JETBOIL®, INC.

Since its inception in 2004, Jetboil’s category-leading cooking systems have won numerous awards both inside and outside the outdoor industry. The proprietary FluxRing® technology, at the heart of Jetboil® cooking systems, defines efficiency, safety and ease of use and its introduction revolutionized the outdoor cooking category. Jetboil® is committed to simplifying and personalizing outdoor cooking and fueling a world of exploration. Jetboil® is the trusted and indispensable companion of those who push the limits of their endurance and the boundaries of their experience. Visit Jetboil at www.Jetboil.com.

ABOUT JOHNSON OUTDOORS INC.

Johnson Outdoors is a leading global outdoor recreation company that turns ideas into adventure with innovative, top-quality products. The company designs, manufactures and markets winning, consumer-preferred brands across four categories: Watercraft, Marine Electronics, Diving and Outdoor Gear. Johnson Outdoors’ familiar brands include: Old Town® canoes and kayaks; Ocean KayakTM and Necky® kayaks; Carlisle® paddles; Extrasport® personal flotation devices; Minn Kota® motors; Cannon® downriggers; Humminbird® marine electronics; LakeMaster® electronic charts; SCUBAPRO® and SUBGEAR® dive equipment; Silva® compasses; Jetboil® outdoor cooking systems; and Eureka!® camping and hiking equipment. www.JohnsonOutdoors.com.