Verde Brand Communications
Seattle, WA (Sept. 9, 2015) — Madshus, the world’s leading performance Nordic ski company, is pleased to announce that Olympians Brian and Caitlin Gregg (Team Gregg) have signed on to continue racing exclusively in Madshus skis, boots, and poles for another two seasons.
"Madshus has allowed Brian and I to make a huge step forward in our ski racing careers and we are excited about the next two years,” stated Caitlin. “It is the only ski, boot and pole company focused solely on cross country skiing and I believe we have the best research and development of any company. I have complete confidence in my equipment which allows me to focus on my training, preparation and execution."
Since joining Team Madshus back in 2013, Caitlin has been steadily racking up an impressive list of results, highlighted by a bronze medal at the recent 2015 World Championships. In addition, Caitlin's racing highlights also include five-time US National Champion, three-time American Birkebeiner winner, and 2010 Olympian.
Brian Gregg has also built an impressive resume of accomplishments, having competed in Sochi as part of the US Olympic Team in 2014. His other racing highlights include a podium finisher at the American Birkebeiner and multiple-time Super Tour Distance Champion.
"Caitlin and I are excited to be complete Madshus athletes," stated Brian. " Madshus' attention to quality and detail is shown in all of their products and I'm always amazed how each year my new skis are even better than the previous year."
The Gregg’s continued partnership with Madshus is exemplary of the brand’s commitment to growth in the North American market. “We’re ecstatic to continue to work with Brian and Caitlin and have them represent the Madshus brand,” stated Chris McCullough, Madshus USA Brand Director. “Brian and Caitlin’s results speak for themselves; however, outside of competition, they are also outstanding ambassadors for the sport, whether through their non-profit work or willingness to motivate up-and-coming athletes to pursue excellence.”
The Greggs will join Madshus’ elite roster among other top athletes, including Biathlon World Cup legend Ole Einar Bjorndalen, Olympic gold medalist Emil Hegle Svendsen, and Olympic and three-time World Championships medalist Heidi Weng.
To learn more about Madshus and its team of athletes, please visit www.madshus.com.
The world’s oldest ski brand, Madshus’ Norwegian heritage dates back to 1906. From the original woodworking craftsmanship of its founder, to today’s state of the art production processes and materials, Madshus is the standard to which all other Nordic skis are held. Whether for World Cup level racing, fitness skiing, cruising, metal-edge touring, or cross-country downhill, Madshus continues to apply that same keen craftsman’s eye to each ski, boot, and pole it produces. Over 100 years since it’s founding, Madshus’ storied commitment to the art and craft of ski making resonates today in the same consistent standard of excellence all performance Madshus skiers have come to expect. Madshus is a member of the K2 Sports family of world-leading winter sports and outdoor recreational brands.
For more information on Madshus news and products, visit madshus.com.