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Thailand Professional Hair Care Market-Professional Hair Care Products Market In Thailand to Reach $172.5 Million Mark By 2020

The report “Thailand Professional Hair Care Market by Categories (Coloring, Perming & Straightening, Shampoo & Conditioning & Styling); Sales Channel (Back Bar and Take Home) & by Company - Forecast (2015 - 2020)″, defines and segments the Thailand Professional Hair Care Market with an analysis and forecast of the market size.

Browse Market Data Tables, Figures spread through 54 pages and in-depth TOC on “Thailand Professional Hair Care Market by Categories (Coloring, Perming & Straightening, Shampoo & Conditioning & Styling); Sales Channel (Back Bar and Take Home) & by Company - Forecast (2015 - 2020)”.

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Professional hair care products are used by professionals/stylists for various hair services in the salon. These products are sold over the salon counter and also through retail stores such as specialty beauty stores, pharmacy stores, online and others. The professional hair care products market in Thailand is segmented on the basis of services provided in salons such as coloring, shampoo & conditioners, perming & straightening and styling. The market is estimated to grow at a CAGR of 5.2% to reach $172.5m by 2020.

Thailand has been witnessing economic slowdown during the past few years owing to political turmoil, but a highly beauty conscious demographic, rapid urbanization and a competitive cosmetics market are fuelling the demand for professional hair care products. The expenditure on personal care has increased from $2.8 billion in 2006 to $4.6 billion in 2014 at a CAGR of 6.5%. Influence of K-Pop culture along with  the Thai and Korean celebrities are creating awareness regarding latest hairstyle trends. Thailand with a median age of 36 years in 2014 and low population growth are poised for an ageing demographic. This has exhibited stronger demand for coloring and treatment products for grey hair coverage and resolving hair and scalp related concerns, respectively.  Around 21% of the Thai salons are organized. Bangkok is the fashion capital of Thailand comprising of one-sixth of the total population and exhibiting the highest demand for professional hair care products.

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The coloring segment holds the largest share and exhibits the highest growth in the Thai professional hair care market, shampoo and condition category follows closely. K-Pop culture is driving the demand for Japanese and Korean style hot perms.  Hot and humid weather in Thailand makes hair frizzy and unmanageable and this has restrained the demand for straightening services relatively to coloring. Keratin treatment and digital perm are quite popular in premium and luxury salons. Argan oil, mask and serums are very popular in Thailand for treatment purpose.

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Following are the top 5 players/companies offering professional hair care products in Thailand:

  • L’Oreal Group
  • Henkel AG & Co; KGaA
  • S.C. Artistry Co Ltd
  • MCIC Group
  • Berina Cosmetics Pvt Ltd

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The top 5 players accounting for nearby 60% of the market share in the Thailand professional hair care market. L’Oreal leads the market with its strong distribution network, localized marketing strategy, umbrella strategy of having multiple lines at difference price points and a strong shampoo and conditioning portfolio and accounts for about 50% of its market. Prominent L’Oreal brands include L’Oreal Professionnel, Matrix and Kerastase. Schwarzkopf, Lolane, Berina,Wella , Shiseido and Dcash are the other prominent brands.

Related Reports:

1) India Professional Hair Care Market by Categories (Coloring, Perming & Straightening, Shampoo &   
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     http://industryarc.com/Report/7407/india-professional-hair-care-market-report.html

2) China Professional Hair Care Market by Categories (Coloring, Perming & Straightening, Shampoo &   
     Conditioning & Styling); Sales Channel (Back Bar and Take Home) & by Company - Forecast (2015 -   
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     http://industryarc.com/Report/7400/china-professional-hair-care-market-report.html

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