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MIPS Makes Headway in Bike Helmets, Adds New Brand Partners and New Models in 2015

STOCKHOLM (August 25, 2014) – MIPS AB, the patented Multi-directional Impact Protection System, will be added to more than 20 new helmet models this year. MIPS will be available in helmets across all categories including road, mountain, commuter, youth and women’s bike helmets from Airoh, Fox, Lazer, O’Neal, One Industries, POC Sports, SCOTT Sports, Smith Optics, Stadium, Sweet Protection, Triple 8, and more.

“Much like how airbags became a safety standard in cars, we see MIPS as an equally important safety component in helmets,” says MIPS CEO Johan Thiel. “For 2015, we are pleased to add several new brand partners and to expand the product offering with some of our long-standing customers.”

The MIPS brain protection system reduces rotational forces on the brain caused by oblique impacts to the head. In a MIPS helmet, the shell and liner are separated by a low friction layer that lets the helmet slide relative to the head during impact. The MIPS design was inspired by the cerebral spinal fluid surrounding the human brain, which allows it to slide inside the head on impact. MIPS mimics this protective mechanism by giving the helmet its own low-friction layer which also slides to absorb much of the energy created by an angled blow to the head.

MIPS will display the new helmets during Eurobike, August 27-30 in Friedrichshafen, Germany and Interbike September 10-12 in Las Vegas, Nevada.

About MIPS
MIPS AB is the global leader in helmet safety technologies with its revolutionary and patented MIPS Brain Protection System. MIPS (Multi-directional Impact Protection System) supplies its technology to manufacturers of motorcycle, equestrian, bike and ski/snowboarding helmets all over the world. The company was founded by five specialists in the biomechanical field from the Royal Institute of Technology (KTH) and has extensive technological and medical expertise focused on preventing head injuries. MIPS was founded in 2001 and is based in Stockholm, Sweden. www.mipshelmet.com.