(Vancouver, BRITISH COLUMBIA) July 21, 2016 –, a Vancouver-based, tailored, technical urban athletic apparel brand for men and women, announced today that it is teaming up with Backbone Media to drive public relations in North America.
Designed “for athletes by athletes” has resulted in apparel you can wear anytime of the day – not just when you’re training. Equally at home in the gym, on the street or at work, RYU apparel is designed with the kinds of details athletes crave and a score of technical features to facilitate human performance.
“Our consumers are athletes. They take their training seriously and don’t want to be distracted by the garments they are wearing,” said Marcello Leone, CEO and chairman of RYU. “Our apparel is designed to fit people who live an active lifestyle and want to look great and train hard.”
“After visiting RYU this spring, it was clear to me this brand has huge potential and momentum on their side. From the fit of the clothing to the certified trainers working at the beautiful Kitsilano flagship store, this brand has something special at a time when consumers are ready to try something new,” said Nate Simmons, managing partner at Backbone Media.
RYU Apparel Inc., is a Vancouver-based tailored, technical urban athletic apparel brand engineered for the multi-discipline athlete. Utilizing innovative fabrics, superior design techniques and advanced production methods has resulted in the creation of proprietary technical apparel and accessories designed to facilitate human performance. #RespectYourUniverse #BeautifulTough #ThisIsAGym
About Backbone Media
Backbone Media targets, engages and inspires the active lifestyle market through public relations, social media, content creation and media planning and buying. For over 18 years, Backbone has worked with leading outdoor gear, apparel, technology, food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado, and Jackson, Wyoming.