“As Internet traffic from mobile devices is set to overtake desktop devices, it is becoming more critical than ever to have an effective online presence tailored to mobile devices.” said William Rice, president of the Web Marketing Association. “The goal of the MobileWebAwards is to both recognize the people and organizations responsible for developing some of the most effective mobile Web sites and mobile apps on the Internet. Whether a responsive website, mobile-specific website or a mobile app, our expert judges will select the best offerings in 96 industries.”
The MobileWebAwards were judged on seven criteria seen as requirements for a success mobile website or mobile app. They include Creativity, Impact, Design, Content, Interactivity, Ease of use and Use of the medium. Each mobile website or mobile app entry is judged against other entries of the same format in its industry category and then against an overall standard of excellence.
This year’s top awards will include:
- A “Best of Industry” MobileWebAward will be given in each of the 96 industry categories, including financial services, medical, small business, travel, advertising, transportation and government.
- The competition’s highest honor, the 2014 MobileWebAward “Best of Show,” will be given to the one best mobile website and one best mobile app that the judges believe represents the pinnacle of outstanding achievement in Web development.
- The Web Marketing Association will also recognize the interactive agency winning the most awards in the competition with the “Top Interactive Agency” WebAward.
- Each organization that wins 5 or more MobileWebAwards will be awarded an Outstanding Mobile Interactive Developer trophy.
Last year’s top awards winners were:
Aperto Move GmbH of Berlin, Germany was named Top Interactive Agency for the second MobileWebAwards competition in a row. They received 9 awards, including: Best Investor Relations Mobile Application, Best Catalog Mobile Website, Best Directory or Search Engine Mobile Application, Best Environmental Mobile Application, Best Toy & Hobby Mobile Application, Best Events Mobile Website, Best Game Site Mobile Application, Best Government Mobile and Best TV Mobile Website.
Risdall Marketing Group was named an Outstanding Mobile Interactive Developer for receiving 8 MobileWebAwards in this year's program.
Judging for the 2014 MobileWebAwards will take place in October and winners are expected to be announced in late December. Judges will consist of a select group of Internet professionals who have direct experience designing and managing mobile Websites,–including members of the media, interactive creative directors, site designers, content providers and webmasters – with an in-depth understanding of the current state-of-the-art in Web site development and technology. Past WebAward judges have included top executives from leading organizations such as A&E Television Networks, Agency.com, BGT Partners, Worldwide, The Cincinnati Enquirer, Comedy Central, Disney, Euro RSCG, Ion Global, J. Walter Thompson, John Deere Company, New York Post Interactive, Organic, Inc., Refinery, R/GA, Saatchi & Saatchi, SAP, Starwood Hotels, Sun Microsystems, Warner Bros. Online, Xerox and Website Magazine.
The 2014 MobileWebAwards are sponsored by the following leading organizations: Website Magazine, Burst Media, Small Army Creative Services, EContent Magazine, ad:tech conferences, CLickzLive, and Webmaster Radio. The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.
About the Web Marketing Association
The Web Marketing Association’s second annual MobileWebAwards are based upon the success of its long running international WebAward Competition for Website Development and the Internet Advertising Competition. All Web Marketing Association award programs recognize the people and organizations responsible for developing the most effective online marketing programs on the Internet today. Entrants benefit from assessment of their marketing efforts by a professional judging panel and the marketing opportunities presented by being recognized as an award-winning entry.