North America Dietary Supplement (Hard Capsules) Market to Benefit from Rising Awareness about Healthy Lifestyle

Albany, New York, July 6, 2016: Market Research Hub (MRH) has recently announced the inclusion of a new market intelligence report to its comprehensive collection of research studies. The 136-page research report, titled “North America Dietary Supplement (hard capsules) Survey Report to 2020,” offers an in-depth analysis, focusing on the key opportunities, current trends, and growth drivers. The recommendations and inputs given by industry experts are expected to help the leading players and readers in formulating market-centric strategies in the coming years.

As per the research study, the North America market for dietary supplements (hard capsules) is projected to exhibit a 4.50% CAGR between 2015 and 2020 and reach a valuation of US$27.2 bn by the end of 2020.

Dietary supplements have been gaining traction in recent years and are available across North America is different forms such as powders, traditional tablets, energy bars, hard capsules, and energy drinks. Among these, hard capsules play a crucial role as a dietary supplement and are preferred by several consumers. As per the study, around 53% to 55% of the overall U.S. population consumes dietary supplements and the elderly consume comparatively more.

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The leading companies in the North America dietary supplement (hard capsules) market are making efforts to develop new products for children – a trend that will only strengthen in the next few years. This is expected to drive the market in the coming years. The availability of dietary supplements in traditional stores and online portals are estimated to contribute substantially towards the growth of the market in the near future.

The rising awareness regarding a healthy lifestyle, growing geriatric population, and consumer inclination towards hard capsules are some of the prominent factors estimated to augment the growth of the North America dietary supplement (hard capsule) market throughout the forecast period. On the other hand, the uncertainty regarding the effectiveness of hard capsules among consumers and stringent regulatory framework are expected to inhibit the growth of the North America dietary supplement (hard capsules) market in the next few years.

By product type, the North America market for dietary supplement (hard capsules) has been categorized into bodybuilding supplements, herbal medicine, vitamins, amino acids and proteins, and essential fatty acids. In 2015, the vitamins segment accounted for the largest share in the dietary supplements market in North America. On the other hand, the herbal medicine segment is projected to grow rapidly in the next few years. By application, the dietary supplement (hard capsule) market in North America is classified into medical uses, skin care, nutrition supplement, and weight control.

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Furthermore, the research study evaluates the prominent players operating in the dietary supplement (hard capsule) market in North America and presents a thorough vendor analysis. The company profiles, business strategies, financial status, product portfolio, SWOT analysis, and recent developments in the market have been discussed to provide a clear picture of the market to the readers and decision-makers. Some of the players included in the research study are Amway, Neocell, Nature made, Optimum, Vitamin world, Puritans Pride, Nature’s Bounty, Rainbowlight, GNC Live Well, and Herbalife.

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