Orlando, FL March 30, 2014- The Florida Diversity Council (FLDC)-Orlando Chapter will soon revamp their communications strategy by increasing their use of social media, particularly Facebook and Twitter. The soft-launch of their social media campaign will begin with the 5th annual Florida Diversity and Leadership Conference taking place on April 3, 2014 in Rosen Plaza, Orlando. The keynote speaker for the event is Hispanic activist and award winning actor, Tony Plana. The event will have a series of sessions dedicated to topics on diversity and inclusion. FLDC will be live tweeting with their followers during the event and posting on Facebook as well. The Chapter realized that they were not obtaining the online presence that they wanted and turned the challenge into an opportunity to increase their social media participation. By increasing their social media presence, the organization can obtain reach more people and increase their pool of members and business sponsors.
Maria Cherjovsky, the president of the Orlando Chapter shared some of her insight on the council and the benefits of being involved in such an organization. She stated the following about the council. "Also providing, the companies who choose to, the opportunity to share on their own where did they go wrong, how did they rectify it, what were their lessons learned, and how are they moving forward; and being able to share those different steps have also helped other companies avoid making the same mistakes, and that's also something that I think makes it very powerful."
The Orlando chapter will host a series of events throughout 2014. The upcoming Florida Leadership and Diversity Conference is one of FLDC’s largest events and it takes place in Orlando, FL. The conference begins at 8am with the Most Powerful and Influential Women’s Breakfast. The event is comprised of a series of sessions that contain workshops, roundtables, and discussions surrounding diversity and inclusion practices. Tony Plana will be the keynote speaker and will give way to the afternoon sessions. He portrayed the father in the television series, Ugly Betty, for which he received the Golden Satellite Award and was also nominated for a Screen Actor’s Guild Award. FLDC will tweet throughout the whole event, as well as post on Facebook. A recap will also be featured on the organization’s social media sites in order to offer followers an opportunity to see all that the event has to offer.
FLDC Orlando Chapter holds monthly chapter meetings; each containing an educational segment on a topic associated with diversity and inclusion practices. Experts within their field offer the educational segments. Towards the end of each session, attendees are encouraged to engage in an open conversation about the topics covered. Social media will serve as another forum for discussion surrounding those topics. The nonprofit organization will launch the #FLDCOrlando hashtag, in which members and other followers can utilize it in their daily conversations about the organization or topics associated to its areas of interest.
The Florida Diversity Council is a nonprofit organization that has been committed to fostering growth and diversity since its origination, in 2008. The FLDC is currently comprised of five active Councils throughout the state of Florida. The Council offers members a platform to engage in intellectual conversations and learn diversity best practices.