The HUD system tracks the internal and external environment of the vehicle and updates that information to the user,displaying it rightin front of his vision. Day by day, the HUD systems are becoming smart; various new advancements are further increasingits value; like gesture control, voice recognition, night vision mode, and many more. The HUD systems are satisfying the safety, comfort, and infotainment needs of the users, by providing easy to access information.
Most of the defense, aviation, and automotive suppliers have entered into the head-up displays manufacturing business, and are contributing extensively to the R&D activities related to the head-up displays. Due to the potential perspective growth of the HUD market, all the major industry players are putting in efforts for adding new features to the HUDs and to make them more technologically upgraded in terms of information display. The prices of HUDs are projected toreduce with its (HUD’s) commercialization in both, the automotive and aviation sector.
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The Nippon Seiki Co Ltd (Japan) is a market leader in the HUD market, producing instrument clusters of automobiles, display products, sensors, and many other products. The company uses an LED-backlit color thin-film transistor LCD to form the image, which displays image of the desired pixel resolution. The company is a leading supplier of HUDs for most of the renowned automotive brands like General Motors, BMW,Chrysler, and others. The company is currently operating, with its manufacturing and R&D setups, in 11 countries.The Nippon Seiki is estimated to retain the market leadership in the coming year, as the company has a long, deep-rooted expertise in the field.
According to a new market research report "Head-Up Display (HUD) Market by Components (Video Generator, Projector, Combiner & Others) by Applications (Military & Civil Aviation and Automotive) & by Geography (North America, Europe, APAC & ROW) - Forecast & Analysis to 2013 - 2020", published by MarketsandMarkets, is expected to grow at a CAGR of 25.8% from 2013 to 2020, and reach $8.3 Billion in 2020.
Browse 83 Market Data Tables and 64 Figures spread through 300 Pages and in-depth TOC on "Head-Up Display (HUD) Market".
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The global Head-Up Display Market by application is in its growth stage; however, it contains a great potential across many industry verticals. The HUD is gaining attention due its capability to display information on the transparent windscreen, thus, helping users to access key information easily, without looking away from the front screen. The highlighting features like car speed information, engine status, navigational assistance, lane assistance, warning messages, and many more - have made HUD the best suited device in aviation and automotive industry.
The overall Head-Up Display Market is segmented into three major segments: application, components, and geography. All the major segments are further segmented into sub segments. All the segments and sub segments are separately classified in the report. The HUD market is expected to reach up to $8.3 Billion by 2020, at an estimated CAGR of 25.8% from 2013 to 2020.
The gradual rise in the HUD technology is seen because of the increased focus on active safety systems and the growth of high end luxury and sports car segment. The growth has also been witnessed in the Pico projector market. The 4th generation laser technologies are being used in the HUDs, which display images with better resolutions and the desired level of brightness. The HUD systems are offering reliability, low power consumption, small space adjustment, and low cost to manufacture. The companies are coming with some advanced features in HUDs; like Mobile ‘app’ support, by which the user can access the information and navigational assistance through mobile phone with a ‘Bluetooth’ or any other wireless technology access. The manufacturers are in the process ofeffectivelyimplementing the HUD technology in other areas like health care, defense, sports, gaming, and others. This is expected to bring a wave of further developments in the HUD technology.
The main drivers for the HUD market include concentrated focus on active safety systems, growth in the high-end and luxury car segment, and growth witnessed in the Pico projector market. Various innovations are taking place to develop the HUD market, which include multicolor displays, night vision mode, gesture control, voice recognition, and many more adding up to the list.
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Head-Up Display Market combined with an in-depth analysis of various market dynamics such as the drivers, restraints, and opportunities. Along with the market dynamics, the report also gives an insight on the various market parameters such as market share analysis, value chain analysis, and the recent market activities of the leading players. Market activities also include mergers & acquisition, new product developments, collaboration, joint ventures, and partnerships by the players in the market.
Geographical split for the HUD market is included in the report. It presents the HUD market share of the different geographies. This report divides the overall market on the basis of the four major geographical segments- North America, Europe, APAC, and Rest of the world (ROW). Europe is the market leader in the overall HUD market.
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