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KEEN, Inc., Unveils New, Women’s-Specific Terradora Performance Footwear at OR Summer Market

Revolutionary fit, lightweight, & stylish, the Terradora is the heart of KEEN’s TrailFit™ movement designed for active women from the ground up.


PORTLAND, Ore. (July 27, 2016) – From off-the-grid trails to urban trekking on city streets, adventure-seeking women know that the right shoe makes all the difference. KEEN Inc., a values led, independently-owned outdoor footwear and lifestyle brand, understands that fit, comfort, and performance are essential, and with this mindset introduce the new women’s-specific Terradora for spring/summer 2017. Elegantly balancing trend-right looks with out-of-the-box comfort and a perfect fit that’s ready for any adventure - the Terradora brings an entirely new class of women’s hiking footwear.

 

A progressive fusion of performance and style, and relentless focus on women’s fit, the Terradora is inspired by a brand new workout category: TrailFitTM – a bridge between the gym and the mountains, and the backcountry and city. It’s adventure fitness; the chance for women to get sweaty and clear the mind at the same time. TrailFitTM unleashes a completely different workout perspective – one that fits a woman’s style, vibe, and life. The construction of the Terradora offers that sweet spot of precision tech that excels on any terrain, and stylish looks that make it highly cross-functional for trail and urban adventures.  

 

"It's no secret that a healthy, active lifestyle is a priority for KEEN‘s female fans. As she continues to migrate to urban spaces, we need to deliver the gear that empowers her to get up and get outside," said Nol Gerritse, KEEN’s Marketing Director, Outdoor. "From a high-intensity hiking workout on the trail to trekking through the city, the Terradora performance hiker fits perfectly for both. This is an example of hybrid footwear at its best – fusing the love of outdoor fitness with everyday urban adventure."

 

Designed with a women’s-specific last for a glove-like fit, a lower collar height for freedom of movement and less pressure on the Achilles, and lower density cushioning throughout the midsole for a smoother, more natural heel to forefoot transition, the Terradora Mid WP (MSRP $140) and Low (MSRP $130) will debut at the upcoming Outdoor Retailer Summer Market in Salt Lake City from Aug 3-6 at the KEEN booth #32183.

 

The Terradora showcases KEEN’s footwear evolution, and an evolution for the industry. To bring an evolution in women’s-specific performance and fit it takes understanding the biomechanics of a woman’s foot anatomy and recognizing that women need far more than just a downsized version of a men's shoe – they need a shoe that is fit to form and fit to perform, regardless of terrain. In KEEN’s spirit of continual disruption of the footwear industry, the Terradora has no rival and is in a class of its own when it comes to innovation fused with performance and style for maximum versatility.

 

From a high-intensity trail workout to a city sidewalk trek, the Terradora effortlessly transcends activities like no other performance shoe out there. This is an example of hybrid footwear at its best – fusing the love of sweating outdoors with the everyday urban adventure. Its streamlined design, innovative style, and color palette give you a feel and look that pairs as well with jeans as it does with technical outerwear to let you perform in style. It’s the liveliness of a trail runner with the support of a hiker –  that’s the Terradora.

 

“The Terradora is uniquely positioned to meet the needs of active women wanting to blaze their own trail and get fit outside, whether it be trekking through urban terrain, hiking mountain trails, charging city hills, or tackling endless stairs, everywhere there are trails right outside the door ready to be explored,” said Tyler LaMotte, KEEN’s VP of Brand Marketing. “We couldn’t be more excited about the promise of the Terradora collection and the potential TrailFit™ has to inspire fitness and outside adventure from anywhere.”

 

About KEEN
Inspired by a love of the outdoors, KEEN, Inc., manufacturer of hybrid outdoor and lifestyle products, including footwear, clothing, and accessories, is dedicated to

creating quality products that support the lifestyles and outdoor adventures of active people around the world. KEEN products can be found online and through more than 5,000 retail locations in more than 60 countries, as well as in KEEN Garage retail stores in the U.S., Europe, and Asia. The company’s operations and culture reflect a standout commitment to building a strong community and a healthier planet so that all can create, play, and care, and KEEN’s Live Monumental campaign advocates for the protection of public lands. Learn more at http://www.keenfootwear.com.

 

MEDIA CONTACT: Keith Cozzens | Verde Brand Communications | keith@verdepr.com | 970.259.3555 x122