NB|AZ Uses D+B To Help Open First Virtual Branch

Davidson + Belluso

Rob Davidson


October 23, 2014


PHOENIX – Davidson + Belluso is proud to be working with National Bank of Arizona (NB|AZ) in opening their new East Flagstaff “virtual” branch, the first of its kind for NB|AZ. The virtual branch features a massive and cutting edge parallax video wall, utilizing still images brought to life, spread across nine flat screen monitors. Complementing the digital nature of the video wall, developers will construct an iPad microsite that will contribute to the virtual nature of this branch, a new endeavor for NB|AZ as they continue to grow their reach. Three iPads will be featured within the branch with a simple navigation system, making current bank offerings and options easy for patrons to explore.

“National Bank of Arizona is paving the way in virtual banking. We’re proud to be involved on their first effort in virtual branches. I think the melding of technology and banking will open up new revenue streams for the bank,” said Rob Davidson, owner at D+B.

Grand opening for the new branch is scheduled for Monday, December 8, 2014.


About Davidson + Belluso  

Davidson + Belluso (D+B) is a brand development advertising agency founded in Phoenix, Arizona, in 2001 by husband and wife team, Rob Davidson and Michela Belluso. Operating under the motto "We Give a Brand," D+B provides the expertise and capabilities of a large agency with the personal attention and dedication of an in-house team. Clients range from the private to the public and nonprofit sectors, with a focus on economic development, homebuilding, tourism, healthcare and education industries. Its experience includes brand development for the Phoenix Biomedical Campus, Tempe Tourism Office, Phoenix Sky Harbor International Airport and the City of Phoenix Community & Economic Development Department. For more information, visit