Cardlytics, the data and advertising company that pioneered and leads the global Card-Linked Marketing industry, today announced the appointment of Dani Cushion as the company’s Chief Marketing Officer. As CMO, Cushion will oversee global marketing and communications at Cardlytics, including elevating the Cardlytics brand, leveraging all channels that target B2B marketers and advertisers, and positioning the company to reflect all of its products and offerings.
With more than 15 years of industry experience, Cushion is an expert at creating global marketing programs for top-tier companies.
- Prior to joining Cardlytics, Cushion worked with mobile ad platform Millennial Media, most recently as senior vice president of global marketing & communications, where she was instrumental in building a marketing team, bringing the company through its IPO, and repositioning the company after the acquisitions of Jumptap and Nexage.
- Previously, Cushion oversaw partnership marketing at Sirius XM, promoting the company’s major media partnerships, including MLB, NHL, Oprah, and dozens of other properties.
- She began her career in sports marketing & media at Major League Soccer, Swiss-based ISL, and Omnicom agency Millsport/The Marketing Arm.
“Dani has helped articulate and drive mobile advertising technology, making her an ideal partner for helping take Cardlytics to our logical next level,” said Scott Grimes, CEO and Co-founder of Cardlytics. “Her deep media experience will help us communicate what makes us unique to marketers everywhere.”
“Cardlytics is answering questions no one else can, and through our view into consumer purchase data, we have an incredible opportunity to create a step-change in the market,” said Dani Cushion, CMO of Cardlytics. “Scott Grimes and Lynne Laube have built an amazing culture here, with a great idea at its foundation, and grown through hard work and a fun, innovative mindset. I’m thrilled to join this amazing team and tell our story.”
Cushion attended Lehigh University in Bethlehem, PA, with a Bachelor’s degree in Marketing, and minors in Economics and Philosophy. She will be based at Cardlytics headquarters in Atlanta.
Cardlytics® is a data analytics and digital advertising company that makes all advertising better. Its patented technology measures and connects trillions in purchases to millions of individual consumers, served via a unique ad platform. Cardlytics partners with major financial institutions, including Bank of America, Lloyds Banking Group and FIS, allowing insight into consumer purchases across all categories and geographies, securely and without any personally identifiable information ever leaving the bank.
This whole-wallet perspective on consumer spending helps advertisers reach millions of customers with highly relevant campaigns across all digital media – display, mobile, video, social and email – and precisely measure actual online and offline spend results. Thousands of brands, retailers and restaurants in the US and the UK are using the Cardlytics product suite to drive billions of impressions and connect online advertising directly to in-store sales lift.Cardlytics is a private company that has raised nearly $170 million from leading hedge and venture funds, private investors, and from the world’s leading loyalty company, Aimia. Headquartered in Atlanta, Cardlytics has offices in London, New York, Chicago, and San Francisco. Follow us on LinkedIn and Twitter.