EVERY Small Business Owner Must Read This New Book - Why You Don't Need a Publicist to Expose Your Business to Millions

May 29, 2014 /24-7PressRelease/ -- Author, serial entrepreneur, and award-winning inventor, Christina Daves' book, PR for Anyone 100+ Ways to Easily Attract Buzz for Your Business, will be released in all major book stores on June 1, 2014. This is a must-have resource for any small business owner seeking exposure for their business. Most small business owners cannot afford a publicist so they often forgo this vital piece of the marketing puzzle.

Daves shares how after launching a new small business, CastMedic Designs (, she had no resources for PR, so she taught herself everything she could about gaining free publicity. In less than one year, she appeared in over 50 media outlets including the Steve Harvey Show, Dr. Oz, local affiliates of NBC, FOX, CBS and the CW, and national publications including The Washington Post and Parenting Magazine.

Her book shares everything she learned with regards to successfully pitching the media without having to pay a publicist.

"Publicity is key for any inventor or entrepreneur who have just begun to grow their business. I thought I knew everything about PR, but I learned some new techniques from reading PR For Anyone. Christina really hit it out of the park with this thoughtful and informative guide for those trying to garner publicity. A must read for inventors!" - Nicole Lininger, Communications Director, InventHelp

"Publicity for your business can seem overwhelming. As a successful business owner herself, Christina Daves has taken what she has learned the hard way and broken it down into simple tips on how to effectively handle your own PR to help take your business to the next level in a short amount of time." - W. Kenneth Yancey, Jr, CEO, SCORE

Christina Daves is a serial entrepreneur, award-winning inventor and sought-after speaker. She is the President of CastMedic Designs, a small business offering fashionable alternatives to medical boots. She is also the Founder and CEO of PR for Anyone ( a company that assists small business owners in easily and effectively generating their own publicity using proven formulas and timesaving techniques.

Daves is available for interviews and appearances. For speaking engagements, media appearances, interviews, and/or book-signings contact

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