New York, N.Y; January 17th, 2014: Today Ideal Media, a native advertising and content amplification platform announces they have entered a merger agreement with E-generator, the worldwide content recommendation platform. The newly formed company will maintain the Ideal Media name.
Ideal Media and E-generator shared the same long-term vision of online advertising while having complementary assets; the technical assets of E-generator and the Sales and Marketing Expertise of Ideal Media. Ideal Media will continue with its model and will be leveraging E-generator’s technology platform in order to add to its publisher and advertiser base, improve efficiency and targeting capabilities.
The new Ideal Media, with a global list of advertisers and publishers, will be headquartered in New York and continue to operate in the US, UK and India.
E-Generator covers 80% of Indian digital publishers working in the space.
"We are thrilled about this transaction. This merger strengthens our positioning in the content amplification space and solidifies our strategic architecture,” said Eder Holguin, Founder and CEO of Ideal Media. “Combining this world- class content discovery platform with our existing amplification platform creates the premier 'end to end' content discovery/amplification marketing solution for brands, agencies and content marketing partnersaround the globe," says Holguin.
The new Ideal Media plans to open offices in Brazil and Canada in 2014.
About Eder Holguin:
Eder Holguin, who has a lengthy resume in the Online Marketing Industry, served as CRO at Virtual Fan Network, a Digital Sports Marketing Platform involved in the evolution of Sports Marketing as well as CRO at Integrate. Eder has been a serial entrepreneur, founding many companies including OnDemand Research and Iron Traffic. Eder has been nominated as one of 2013’s 40 Under 40 Rising Stars by the Hispanic Coalition of NY as well as been featured as a Trendsetter by Latin Trends Magazine.
About Ideal Media:
Ideal Media is a native advertising and content amplification platform that attracts responsive audiences, engages them with unique content and amplifies messages through interactive channels; allowing advertisers to speak directly to their target market.
About Yury Belousov:
Yury Belousov established interactive creative agency E-generator.ru. In 2007 Yury created social news network SMI2.ru that had become a basis for news exchange network. Previously, Yury was a scientist in Novosibirsk Institute of Automation and Electrometry where he dealt with quantum physics. Yury is a guru of creative thinking, expert in Internet start-ups and online advertising.
E-generator is a native advertising and content discovery platform focusing on branded content leveraging their network of content publishers to ensure discovery and distribution. E-generator caters to themedia/content industry.
Ideal Media US Inc
526 7th Avenue, Floor 7
New York, NY 10018