Wireless Audio Device Market by Products & Applications - 2018

According to a new market research report "Wireless Audio Device Market By Products (Speakers, Headphones, Sound-Bars & Microphones),Technology (Bluetooth, Airplay, SKAA, & Wi-Fi), Application (Home, Consumer, Commercial, Automotive & Defense) - Global Forecast & Analysis 2013 – 2018" , the total market is expected to generate revenues of $13.75 billion by 2018, growing at an estimated CAGR of 24.02% from 2013-2018.

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Traditionally, the Americas and European region have dominated the audio devices market due to the mature consumers in this region, and also due to the high standards of living of the people. However, the Asian region lags far behind its counterparts as far as the implementation of wireless systems is concerned. One of the key factors responsible for it is the perception of high cost associated with wireless products. APAC region is segmented into Japan, China, Australia, and other regions. APAC is currently the second largest market and will continue emerging for the wireless audio devices. The major countries wherein wireless audio systems have a considerable market are: - China, Japan, India, and Australia. One of the major trends that is driving the market in APAC is its increasing affordability among the young and tech savy generation.

Though wireless audio products are an expensive option of music systems for the APAC customers, the wireless technologies like ‘Bluetooth’, radio frequency, and ‘Infra-red’ as compared to traditional audio options are helping in gaining the APAC customers’ attraction. In countries like China, India, Japan, and South Korea— the promotional success of wireless audio-based products depends on the ability of audio products manufacturing companies to form a bond with the local partners. Companies like Onkyo Corporation (Japan), LG Corporation (South Korea), Sharp (Japan), Pioneer Corporation (Japan), Creative Technology Ltd. (Singapore), Yamaha Corporation (Japan), Sony Corporation (Japan), First Audio Manufacturing Ltd.(Hong Kong), and Samsung Corporation (South Korea) are the major players in the wireless audio market, locally and globally.

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There are many factors that are responsible for bringing Bose to the position where it is today, in the wireless audio device market; major ones among these are strong R&D and major successful acquisitions. The company also enjoys a global presence, having footprints in almost every region and country of the globe. Bose's broad geographic presence and customer base have been increasing its revenue generation opportunities while reducing its business risk. Bose Corporation has also been the first company to introduce products with regards to the automotive sector; like the ‘automotive music systems’ designed for cars, and the noise reducing headphones for pilots. In addition, the company was also ranked among America's largest private companies in 2012. The major competitors that are struggling for the leading position are Sennheiser and Harman International Industries.

Wireless audio device market is an emerging market in today’s scenario. Though the wired audio device market has enormously covered the market, but introduction of wireless technologies in audio system has designed a new path towards growth. There are large numbers of players in this market, but the market is currently ruled by two major audio device giants; namely Bose Corporation (U.S.) and Harman International Industries Ltd. (U.S.). The other major players in the market are Apple Inc. (U.S.), Avenera Corporation (U.S.), Bluetooth Sig Inc. (U.S.), Boston Acoustics Inc. (U.S.), CSR Plc. (U.K.), Klipsch Group Inc. (U.S.), Logitech International SA (Switzerland), Philips Electronics Corporation (the Netherlands), Plantronics Inc. (U.S.), Polk Audio Inc. (U.S.), Sennheiser Electronics GMBH & Co. KG (Germany), Shure Inc. (U.S.), Sonos Inc. (U.S.), Sony Corporation (Japan), SMSC (U.S.), Vizio Inc. (U.S.), Voxx International Corporation (U.S.), and Yamaha Corporation (Japan). Most of these players focus on select few product segments such as headphones and sound bars. Out of these, the Bose Corporation (U.S.), currently, dominates the global market of wireless audio devices by offering products in all the segments such as wireless headphones, wireless speakers, wireless sound bars and wireless microphones— across all the major geographies.

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