New York, NY (January 30, 2014) – The Fashion Hero, (http://www.thefashionhero.com), created by Beauty World Search, is an International casting event with a quest to define real people as a healthy and true portrayal of what is beautiful within the fashion industry. The online and live castings will provide aspiring models worldwide the chance to represent an array of famous brands which will include Mexx, Planet Beach, Tocara, Nina Ricci, Trussardi, Esprit Eyewear, SO Original, Laboratoire Dr. Renaud , amongst other globally well-known names. The website allows participants of all genders, ethnicities, shapes and sizes, between the ages of 16 to 40 to enter to win a chance to appear on the aired Finale Television Show taking place on location at The Grand Sirenis Riviera Maya Hotel & Spa in Mexico in November 2014. A panel of judges will make their final decisions on which models will become their new fashion brand ambassador model via the televised show. The voting period for the global competition will last from February 1-September 30, 2014, while during the months of February through July, the top 5 voted-on profiles of each month will be automatically selected for the Grand Finale. Models can enter into the competition directly from The Fashion Hero Website at http://www.thefashionhero.com. The Fashion hero is dedicated to healing the fashion industry and is working to quickly eliminate the 5’9" model standard, or bone thin. The movement strives to promote healthy models, real faces, and a wide range of ages where the statement is clear that it is not too late to achieve a dream that was once limited to a select few – the term beautiful holds a different meaning to each individual. The Fashion Hero television show has been picked up for syndication and will be airing at the beginning of 2015.
“I want nothing more than to prove to each and every one of these participants that it is absolutely possible to push the boundaries of the modeling industry,” begins Caroline Bernier, CEO of The Fashion Hero. “It is The Fashion Hero’s goal to break barriers and bring forth the faces of healthy human beings to represent these internationally acclaimed brands. I want to erase the thought pattern that young girls and grown women need to starve themselves, need plastic surgery, breast or cheek implants at 14 years old to emulate the looks of the models they see in mainstream media.”
CEO Caroline Bernier has been a prominent force in the fashion industry for over 25 years. Having previous clients which included Guess, Victoria’s Secret, Hawaiian Tropic and Star Search, Bernier has witnessed the transformation of the fashion industry into one whose main focus is blurred. With the help of sponsoring brands which includes Al Shakour, Kärv, Pajar and Moose Knuckles, The Fashion Hero will select the Top 40 entered candidates, based on votes from the public, from 80 participating countries to receive a professional photo shoot and portfolio. During the Grand Finale which will be Filmed in Riviera Maya, Mexico, 12 candidates will be selected and take part in an array of promotional campaigns and advertisements, essentially becoming “the faces” of these internationally acclaimed brands. Her goal is to break real faces in to the industry in an extremely unique way.
“We see how the industry today has set impossible standards for our younger generations to live by. We are not looking to train these women how to be beautiful, to pose, or to smile with their eyes. We are celebrating real people and individuality. Brands are saying yes- we want your face because it looks like my sister, my daughters or the woman riding on the train that has the sparkle in her eye to be a model. We are bringing real into an industry that can often veil real with Photoshop and unhealthy messages.” says CEO of The Fashion Hero, Caroline Bernier. “We need to promote healthy models with healthy lifestyles, not those who have been airbrushed and photo-shopped to unattainable beauty. It can only change if we find those brands willing to do so, and we have found that there are many. These models are in reality... the real consumers of brands.”
About The Fashion Hero
Founded by CEO Caroline Bernier, The Fashion Hero’s mission is to challenge the narrow standards of the fashion industry by bringing people who do not fit the traditional norms of the modeling industry to the attention of some renowned International Brands. In September 2014, a total of 3,200 candidates will be selected based on the number of votes received, and each will receive a professional photo shoot and portfolio. The sponsoring brands will then choose 100 finalists to appear on the “The Fashion Hero” TV Show, which will be broadcasted internationally from the Grand Sirenis Riviera Maya Hotel & Spa in Mexico. Participating brands include Mexx, Planet Beach, Tocara, SO Original, Laboratoire Dr. Renaud, Charmant Group, Da Vinci Dentistry, and many more.