keeping apparel smelling fresh,
Lava provides an environmentally friendly way to control odor
Wakefield, Mass. (June 16, 2016) - Sciessent, makers of a wide variety of odor-fighting and DWR finishes for the outdoor industry, today announces a partnership with Swedish apparel and footwear company Haglöfs. Sciessent will supply their Lava odor-adsorbing technology for use in selected pieces of Haglöfs apparel range.
Non-toxic and bluesign®-approved, Lava effectively traps the odor molecules produced by naturally occurring bacteria that live on our skin. The result is apparel that smells fresher, longer and requires less laundering.
“We’re happy to be working with Haglöfs as they share our commitment to environmental responsibility,” said Paul Ford, CEO with Sciessent. “Like all Sciessent products, our Lava technology product meets stringent environmental standards and we feel Haglöfs is a perfect partner to help us further our mission.”
By dramatically reducing odor, Lava goes beyond simply using environmentally friendly ingredients and production processes; it helps to eliminate the need to wash apparel more frequently, saving water and allowing wearers to use less laundry detergent.
“Everyone sweats and the clothing inevitably starts to smell. Since we create clothing to complement an active lifestyle, the need to incorporate odor-fighting technology into our apparel is apparent,” said Eva Mullins, sustainability manager with Haglöfs. “We opted to partner with Sciessent and use their Lava product because it provides an environmentally-friendly solution to odor control allowing us to tread more lightly in the places we play.”
Haglöfs apparel featuring Lava is currently available globally at select retailers and online.
Lava attracts and adsorbs body odor compounds that are produced as a result of sweating. As these odors try to pass through garments, Lava goes to work to capture them and keep clothes smelling fresh. When the garment is washed, the odor compounds are released while the technology remains on the garment and regenerates the capacity to capture more odor compounds on the next wear.
About Sciessent LLC
Sciessent is a leading provider of customized anti-odor and antimicrobial solutions that enhance the value of customers’ products. Agion® antimicrobial solutions from Sciessent have been incorporated into a wide range of healthcare, industrial, and consumer applications, including medical devices such as central-venous catheters and IV-access ports, drinking-water applications like water filters and ice-making equipment, and textiles and apparel. The company’s brands include Agion, Agion Active, Agion Active XL, Lava, and Lava XL and are based on naturally occurring elements. Sciessent customers include leading international brands including Vygon, Medegen, Scotsman, Everpure, Follett, Honeywell, 10X, REI, Drake Waterfowl, Adidas, Reebok, and Skechers.
Haglöfs develops clothing, footwear, and hardware for people who invest in an active outdoor lifestyle. From small-scale backpack manufacturing in 1914, Haglöfs has developed into one of the world’s leading suppliers of technical and sustainable outdoor products by means of modern product development and strategic distribution. The Haglöfs brand is primarily marketed to 25 European and Asian markets and the company employs some 200 people. Sales for 2015 amounted to SEK 776 million. Haglöfs is owned by ASICS Corporation since 2010. www.haglofs.com. Text and associated images can be downloaded at www.haglofs.com/press.
Verde Brand Communications