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Kitsbow Releases the Drifter Jean

Inspired by traditional menswear and designed for cycling

Petaluma, Calif. (Dec. 10, 2014) – Kitsbow, maker of exceptional mountain bike clothing, announces the release of the Drifter Jean – a classic denim pant with refinements tailored to cyclists. Heritage and style meet function in this latest addition to the Kitsbow collection.

“In September, Kitsbow launched the limited edition Icon Shirt, a throwback to mountain biking’s beginning of flannel shirts and jeans,” explained Charlie Cronk, Kitsbow designer and co-founder. “Similar to the Icon, the Drifter Jean echoes the heritage of the sport with modern style updates.”

The slim-fit Drifter Jean is based on traditional, five-pocket classic denim with obsessive touches inspired by tailored menswear. Select interior seams are finished with a binding to create a clean look, while the interior gusset, modeled after vintage tailored suit pants, makes for a comfortable seat.

The denim is made of cotton blended with Cordura® and Lycra® for additional durability and a subtle stretch. Built with extra room around the thighs and articulated leg shape for the cycling position, the Drifter Jean is crafted for the rider to comfortably pedal and explore. Extra room around the thighs, curved, anatomic shaping in the waist, and a crescent-shaped seam around the knee create articulation for riding. A reflective print on the inside of the back left leg enhances visibility after the sun has set.

Founded in 2012, Kitsbow continues to expand on its collection. The company recently unveiled the Front Range Sweatshirt, another staple in the line that will make a rider’s favorite mountain bike clothing his favorite anytime clothing.

About Kitsbow:

With unabashed style and technical excellence, Kitsbow celebrates the joy and passion of mountain biking by creating the world's finest mountain bike clothing. Offering high-performance apparel developed by mountain bikers for mountain bikers, the California-based company prioritizes quality, value and the belief that anything that’s done should be done with the absolute best of what's available. To view the line and learn more about Kitsbow, visit www.kitsbow.com.

Media Contact:

Marjory Elwell
(970) 259-3555 x 130