Attributes of Award Winning Websites Study is now available from the Web Marketing Association

The Web Marketing Association is releasing the results of a new report entitled Attributes of Award Winning Websites - A study of the 2013 WebAward winners and what made them successful. Our goal is to provide the Web development community with insights into current industry trends by examining various aspects of websites selected as winners in the 2013 WebAward competition for website development and comparing them to those entries that were not selected as winners.

“We think this study will help give those developing websites important insights into industry development trends,” said William Rice, President of the Web Marketing Association. “Since 2006, we have gathered demographic data on the sites entered. Whether you are in an agency or a corporate interactive marketing department, it is always difficult to benchmark your efforts and demonstrate to senior management and/or clients how your efforts compare. The results of this study will be one way to help accomplish that task.”

The study includes information on the following topics:

Target Audience

Development Platform

Programming Platform

Who developed the site


The study also examines specific website features including:

Email Mailing List

RSS Feeds

Use of Flash

Live Chat

Use of Audio and Video

Inclusion of Banner Ads

Shopping Cart

Multiple Languages

To see what we found from the 1,092 sites submitted to the WebAwards in 2013 in our free 24 page Attributes of an Award Winning Website Study, please go to

About the Web Marketing Association

The Web Marketing Association was founded in 1997 to help define the standard of excellence for online marketing. Our internationally known award programs, such as WebAward Competition for Website Development, Internet Advertising Competition and the MobileWebAwards, recognize the people and organizations responsible for developing the most effective online marketing programs on the Internet today.  Entrants benefit from assessment of their marketing efforts by a professional judging panel and the marketing opportunities presented by being recognized as an award-winning web developer.

To enter the 2014 WebAward Competition for Website Development, please go to the Website.