Leader in Merino Socks and apparel incorporates new styling, Charley Harper aesthetics for 2015
STEAMBOAT SPRINGS, Colo. (Jan. 12, 2014) —A warm fire, a tasty drink and a comfortable sweater are the key ingredients for a perfect winter après ski session. SmartWool, the world’s leading snow, outdoor, and active lifestyle Merino sock and apparel company, has winter sports lovers covered with an expanded line of women’s lifestyle sweaters for Fall 2015.
With new styling, construction and materials, SmartWool designers took a completely new approach to the collection and new styles like the Women’s Ski Town Sweater, Women’s Odessa Lake Wrap and Women’s Tabaretta Sweater Dress offer the perfect styling for any après wardrobe.
“We had the opportunity this year to really step back and reimagine our entire lifestyle apparel category,” states SmartWool design director Sue Jesch. “From new materials like recycled wool, to knit techniques like cabling, we’ve compiled for the first time a broad collection that speaks to wider fashion trends while staying true to active mountain life heritage.”
The semi-form fit Women’s Ski Town Sweater features cable and textured knits for visual appeal and a plated rib stripe in the cuff and collar. The Odessa Lake Wrap makes use of SmartWool’s new recycled wool material, with an asymmetrical collar and front placket with button closure. The 33-inch Tabaretta Sweater Dress features rib sleeves, collar and waistband, and integrated elastic yarns that are knit in at the waistband for shape.
Also new for Fall 2015 is an expanded Charley Harper collection of lifestyle sweaters, socks and Christmas stockings. SmartWool debuted its first collection based on the modernist American artist’s work for Spring 2015.
SmartWool will show the new Lifestyle Sweater collection, and its full Fall 2015 line, at the Outdoor Retailer Winter Market, January 21-24 in Salt Lake City, and the SIA SnowShow, January 29-February 1 in Denver.
Media interested in appointments should contact Brian Holcombe at email@example.com.
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About SmartWool: Based in Steamboat Springs, Colo., SmartWool is a 20-year-old apparel brand whose products are inspired by living and playing in the mountains. All SmartWool® products come with a 100% Satisfaction Guarantee and are created to get the most out of the inherent benefits of Merino wool. For information on the full range of SmartWool products or to find a dealer near you, please log onto www.SmartWool.com. SmartWool, a division of VF Outdoor, Inc., is a wholly owned subsidiary of VF Corporation. For event and company updates visit us on Facebook: http://www.facebook.com/smartwool or Twitter: http://twitter.com/smartwool.